Cross-functional alignment

B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment

We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.

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6sense Raises $125 Million in Series D Funding, Increases Valuation to $2.1 Billion

6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation.

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Infographic: The Shift to Account-Based Engagement

Firms are moving to Account-Based Sales And Marketing platforms powered by B2B Customer Analytics. Forrester predicts that by 2025, B2B demand gen efforts will focus primarily on accounts, not leads.

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4:03

MakingSense of CDPs (Customer Data Platforms)

What're you looking for in a CDP? Starting from scratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.

Watch Video

Auth0 Strategically Masters Sales Adoption and Empowers Sales with 6sense

With 6sense’s predictive insights, Auth0 is executing an end-to-end ABM program around their target account list and sourcing net-new opportunities for sales.

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Customer Stories

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Hacking the Secrets of Account-Based Marketing, as seen on Acquia

Acquia participated in the Reimagine Account-Based Experience (ABX) Hackathon by 6Sense. Here's what we learned about optimizing ABM strategy.

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50:29

Building Airtight Sales & Marketing Alignment for Extraordinary ABM

hear from the ABM experts at ServiceMax, 6sense, & LeanData and how their revenue teams are using advanced tactics, tools, and processes to align Sales and Marketing around an account-centric strategy

Watch Video

Sales & Marketing Alignment is a Journey, Clearly Not a Destination

An hour wasn't enough to adequately address all variables and questions around marketing/sales/SDR alignment. Go figure?!

Read Article

24:39

Uniting Your Sales and Marketing Teams with Tracy Eiler, CMO of Insideview

Aligning your sales and marketing teams is no easy task, Tracy Eiler, CMO of InsideView, knows. In this episode, Latané Conant sits down with Tracy to talk alignment, measurement and and a lot more.

Watch Video

In Market Demand Report

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Drive Predictable B2B Revenue Growth with Insights from Big Data and CDPs, as seen on TechCrunch

As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers are wondering how they can best prioritize prospect accounts.

Read Article

49:01

Building a Revenue Engine That Prints Money with PTC and Drift

In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine

Watch Video

Make Your CRM Smarter With Rich Account Insights (and Close More Deals)

Sales reps, your CRM could be lacking important account insights. See what you’re missing with Sales Intelligence.

Read Article

Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense

The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!

Read Article

GAN Integrity Achieves Organizational Alignment With 6sense at the Core

GAN Integrity’s sales, marketing, and product teams are all leveraging the 6sense platform and seeing great success. With the whole team bought in, GAN is pleased with the results and alignment.

Read Article

25:02

How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success with Sendoso

How do we get closer to our fellow go-to-market teams and ensure we're thinking across an entire business unit? Revenue executives talk about it.

Watch Video

Revenue Team Therapy

With the goal of better alignment across the revenue team, Sales and Marketing to go therapy to talk things out.

Read Article

0:55

Using Our Lead Scoring Model Just Didn't Work - Glassdoor

"6sense outperformed both the Glassdoor scores and your competitors" - Julie Ryan

Watch Video

The All-in-One Guide to Account-Based Metrics That Matter

This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.

Read Document

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The 6sense Content Hub

Marketing & Sales Alignment

B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment

We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.

6sense Raises $125 Million in Series D Funding, Increases Valuation to $2.1 Billion

6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation.

Infographic: The Shift to Account-Based Engagement

Firms are moving to Account-Based Sales And Marketing platforms powered by B2B Customer Analytics. Forrester predicts that by 2025, B2B demand gen efforts will focus primarily on accounts, not leads.

MakingSense of CDPs (Customer Data Platforms)

What're you looking for in a CDP? Starting from scratch with a stand-alone CDP is not an option, Map customer journeys, personalize communications and close more deals with 6sense's embedded B2B CDP.

Auth0 Strategically Masters Sales Adoption and Empowers Sales with 6sense

With 6sense’s predictive insights, Auth0 is executing an end-to-end ABM program around their target account list and sourcing net-new opportunities for sales.

Customer Stories

Hacking the Secrets of Account-Based Marketing, as seen on Acquia

Acquia participated in the Reimagine Account-Based Experience (ABX) Hackathon by 6Sense. Here's what we learned about optimizing ABM strategy.

Building Airtight Sales & Marketing Alignment for Extraordinary ABM

hear from the ABM experts at ServiceMax, 6sense, & LeanData and how their revenue teams are using advanced tactics, tools, and processes to align Sales and Marketing around an account-centric strategy

Sales & Marketing Alignment is a Journey, Clearly Not a Destination

An hour wasn't enough to adequately address all variables and questions around marketing/sales/SDR alignment. Go figure?!

Uniting Your Sales and Marketing Teams with Tracy Eiler, CMO of Insideview

Aligning your sales and marketing teams is no easy task, Tracy Eiler, CMO of InsideView, knows. In this episode, Latané Conant sits down with Tracy to talk alignment, measurement and and a lot more.

In Market Demand Report

Drive Predictable B2B Revenue Growth with Insights from Big Data and CDPs, as seen on TechCrunch

As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers are wondering how they can best prioritize prospect accounts.

Building a Revenue Engine That Prints Money with PTC and Drift

In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine

Make Your CRM Smarter With Rich Account Insights (and Close More Deals)

Sales reps, your CRM could be lacking important account insights. See what you’re missing with Sales Intelligence.

Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense

The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!

GAN Integrity Achieves Organizational Alignment With 6sense at the Core

GAN Integrity’s sales, marketing, and product teams are all leveraging the 6sense platform and seeing great success. With the whole team bought in, GAN is pleased with the results and alignment.

How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success with Sendoso

How do we get closer to our fellow go-to-market teams and ensure we're thinking across an entire business unit? Revenue executives talk about it.

Revenue Team Therapy

With the goal of better alignment across the revenue team, Sales and Marketing to go therapy to talk things out.

Using Our Lead Scoring Model Just Didn't Work - Glassdoor

"6sense outperformed both the Glassdoor scores and your competitors" - Julie Ryan

The All-in-One Guide to Account-Based Metrics That Matter

This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.