V2MOM Workshop

"V2MOM is the core way we run our business; it allows us to define our goals and organize a principled way to execute them; and it takes into consideration our constant drive to evolve...It is challenging for every company to find a way to maintain a cohesive direction against a backdrop that is constantly changing, but V2MOM is the glue that binds us together"

- Marc Benioff, Behind the Cloud

Previous Document
The State of B2B Women CMOs - Empowered CMO Network
The State of B2B Women CMOs - Empowered CMO Network

In 2020, the CMO has more influence within the organization than ever before—reaching well beyond the tradi...

Next Article
It’s Time to Redefine the Role of the CMO
It’s Time to Redefine the Role of the CMO

Our CMO, Latane Conant is changing her title to Chief Market Officer. She did not ask permission, or seek o...