The Voice of the Customer

This week, Matt and Latané discuss the voice of the customer (VoC) strategies and ways you can lean on customers to fuel growth.

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Voice of the Customer (VoC)

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Intake is the Easy Part: CMOs Discuss Voice of the Customer Strategy
Intake is the Easy Part: CMOs Discuss Voice of the Customer Strategy

Listening and collecting? That's the easy part. What you do next impacts everything - product design, custo...