The First Sip Club Chat Wrap-up, The CMO | CEO Relationship

Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the relationship between the CMO and CEO.

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The First Sip Club Wrap Up: Driving Corporate Strategy from the CMO Role
The First Sip Club Wrap Up: Driving Corporate Strategy from the CMO Role

Tune in this week as Latane, Matt and Kimberly talk about driving corporate strategy from the CMO role.

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A New C-Suite Role: The Chief Market Officer, as seen on Forbes
A New C-Suite Role: The Chief Market Officer, as seen on Forbes

Marketers are fascinated with titles. Just look at the publicity surrounding Coke’s shift to a Chief Market...