"A safe space where I'm supported and understood" is exactly what we want the CMO Coffee Talk community to be. Here is a look into our vision and values.
Here is a wrap up of our community engagement for all of 2020, and cheers to more fun in 2021.
Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!
A list of book recommendations from fellow CMOs during our CMO Coffee Talks.
Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.
After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. The question is - how do we make them better and stand out.
This week Latané and Matt discuss building & growing your marketing team, and finding the right people for the job.
This week Matt and Latane discuss competitive intelligence and its role in your GTM plan.
This week Latané and Matt discuss the copious number of review sites, how to get the most of them, and where to prioritize.
Many companies treat reviews as a tactic, and too often manage them reactively.
This week, Matt and Latané discuss the voice of the customer (VoC) strategies and ways you can lean on customers to fuel growth.
Listening and collecting? That's the easy part. What you do next impacts everything - product design, customer retention, lifetime value and so much more.