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Intake is the Easy Part: CMOs Discuss Voice of the Customer Strategy
Intake is the Easy Part: CMOs Discuss Voice of the Customer Strategy

Listening and collecting? That's the easy part. What you do next impacts everything - product design, custo...

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Positioning is not strategy: Wisdom and advice from April Dunford
Positioning is not strategy: Wisdom and advice from April Dunford

Positioning is not strategy. Positioning and messaging are NOT the same thing. Just the tip of the insight...