Pricing & Packaging Resource Summary from James Wood

One golden rule: Effective pricing should always be focused around the customer perspective rather than internal factors.

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The First Sip Club Chat Wrap-up, Pricing & Packaging on July 31st
The First Sip Club Chat Wrap-up, Pricing & Packaging on July 31st

Sit down with Matt and Latane each week for a first sip club wrap-up, this time we're discussing Pricing & ...

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CMO Coffee Talk with Play Bigger - Recap and Q&A, as seen on PlayBigger
CMO Coffee Talk with Play Bigger - Recap and Q&A, as seen on PlayBigger

Play Bigger’s Dave Peterson was the special guest on a popular weekly live broadcast called CMO Coffee Talk...