The First Sip Club Chat Wrap-up, Pricing & Packaging on July 31st

Sit down with Matt and Latane each week for a first sip club wrap-up, this time we're discussing Pricing & Packaging.

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Appointment setting or new prospect experience? How CMOs are managing SDR focus and strategy
Appointment setting or new prospect experience? How CMOs are managing SDR focus and strategy

Is it really all about setting up appointments? Or is the sales development representative (SDR) scope muc...

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Pricing & Packaging Resource Summary from James Wood
Pricing & Packaging Resource Summary from James Wood

One golden rule: Effective pricing should always be focused around the customer perspective rather than int...