Tune in as Matt and Latane talk about Partner and Channel Marketing Strategies.
"A safe space where I'm supported and understood" is exactly what we want the CMO Coffee Talk community to be. Here is a look into our vision and values.
Here is a wrap up of our community engagement for all of 2020, and cheers to more fun in 2021.
Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!
A list of book recommendations from fellow CMOs during our CMO Coffee Talks.
Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.
This week, Matt and Latané discuss the voice of the customer (VoC) strategies and ways you can lean on customers to fuel growth.
Listening and collecting? That's the easy part. What you do next impacts everything - product design, customer retention, lifetime value and so much more.
This week Latané and Matt discuss the copious number of review sites, how to get the most of them, and where to prioritize.
Positioning is not strategy. Positioning and messaging are NOT the same thing. Just the tip of the insights/takeaways iceberg after two hours with April Dunford on CMO Coffee Talk last week.
This week, Matt and Latane talk about the first 90 days of being a CMO - daunting but exciting.
Marketing automation is the orchestration of marketing, not just email. Let's discuss what the future of MAPs look like.
This week, Latané and Matt discuss the keys to creating engaging virtual events, and how to stand out from the crowd.