Tune in as Matt and Latane talk about Customer Advocacy Programs.
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"A safe space where I'm supported and understood" is exactly what we want the CMO Coffee Talk community to be. Here is a look into our vision and values.
Here is a wrap up of our community engagement for all of 2020, and cheers to more fun in 2021.
Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.
Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO.
11:03This week Latane and Matt talk about product-lead growth strategies, and ways marketing can get involved with product.
More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Learn the key takeaways and opportunities.
11:10Tune in this week as Latane, Matt and Kimberly talk about driving corporate strategy from the CMO role.
7:44Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the relationship between the CMO and CEO.
Marketers are fascinated with titles. Just look at the publicity surrounding Coke’s shift to a Chief Marketing and Commercial Officer and then their move to a Chief Growth Officer.
There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market.
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.