Introduction to the Community
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First Sip Club: CMO Coffee Talk Zoom Backgrounds
Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!
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External Resource Links (Podcasts, Articles, and More)
Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.
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The Role of the CMO/Marketing
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Chief Market Officers: Own Your Role And Win, as seen on Forbes
Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO.
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Five Audiences and Nine Opportunities: What B2B CMOs Worked Through This Past Week
More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Learn the key takeaways and opportunities.
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A New C-Suite Role: The Chief Market Officer, as seen on Forbes
Marketers are fascinated with titles. Just look at the publicity surrounding Coke’s shift to a Chief Marketing and Commercial Officer and then their move to a Chief Growth Officer.
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Own The Market, Not Just The Marketing: What CMOs Talked About Last Week
There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market.
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