The First Sip Club Wrap Up: CMO Compensation Negotiation Packages

Tune in as Matt and Latane talk about CMO Compensation Negotiation Packages.

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A New C-Suite Role: The Chief Market Officer, as seen on Forbes
A New C-Suite Role: The Chief Market Officer, as seen on Forbes

Marketers are fascinated with titles. Just look at the publicity surrounding Coke’s shift to a Chief Market...

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Own The Market, Not Just The Marketing: What CMOs Talked About Last Week
Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

There’s an enormous difference between merely running the marketing at your organization and having respons...