Attribution, MQLs & Intent Data

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The First Slip Club Chat Wrap-up, Customer Advisory Board
The First Slip Club Chat Wrap-up, Customer Advisory Board

Sit down with Matt and Latane each week for a first sip club wrap-up, this time we're discussing Customer A...

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Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing
Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing

Imagine the CEO of your company banished the venerable marketing qualified lead (MQL). You weren’t allowed...