Andy Crestodina's Template for an Empathetic Email

Subject: Thinking of you guys

Body: I can only assume that you and your team have been impacted in a big way. This is obviously a disaster for [INDUSTRY/EVERYONE]. Almost everyone I've been talking to has been affected. We have had [EXAMPLE OF IMPACT].

We're thinking of you and [CO-WORKER/FAMILY]. I'm here and available if there's anything we can help with: jump on a call to chat about [EXAMPLES OF TOPICS]

Reach out anytime, [NAME]. I'm here and available to chat anytime.

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