CMO Coffee Talk Resource Library

Sharing insights, research and content discussed during our coffee talks with fellow CMOs that will inspire your B2B marketing strategy.

  • Introduction to the Community

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  • CMO Coffee Talk

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  • Our Vision & Values - The CMO Coffee Talk Community

    Our Vision & Values - The CMO Coffee Talk Community

    "A safe space where I'm supported and understood" is exactly what we want the CMO Coffee Talk community to be. Here is a look into our vision and values.

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  • 2020 in Review: Community Engagement

    2020 in Review: Community Engagement

    Here is a wrap up of our community engagement for all of 2020, and cheers to more fun in 2021.

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  • First Sip Club: CMO Coffee Talk Zoom Backgrounds

    First Sip Club: CMO Coffee Talk Zoom Backgrounds

    Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!

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  • CMO Reading Recommendations

    CMO Reading Recommendations

    A list of book recommendations from fellow CMOs during our CMO Coffee Talks.

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  • External Resource Links (Podcasts, Articles, and More)

    External Resource Links (Podcasts, Articles, and More)

    Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.

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  • The Role of the CMO/Marketing

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  • The CMO's Role in Fundraising8:32

    The CMO's Role in Fundraising

    Tune in this week as Latane and Matt discuss the role of the CMO during fundraising.

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  • Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO.

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  • The First Sip Club Wrap Up: Marketing's Role in Sales Kickoff7:42

    The First Sip Club Wrap Up: Marketing's Role in Sales Kickoff

    This week Latane and Matt talk about Marketing's role in Sales kickoff.

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  • The First Sip Club Wrap Up: Product-Led Growth Strategies11:03

    The First Sip Club Wrap Up: Product-Led Growth Strategies

    This week Latane and Matt talk about product-lead growth strategies, and ways marketing can get involved with product.

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  • Five Audiences and Nine Opportunities: What B2B CMOs Worked Through This Past Week

    Five Audiences and Nine Opportunities: What B2B CMOs Worked Through This Past Week

    More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Learn the key takeaways and opportunities.

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  • Interview Guide Example: Datas Real Value

    Interview Guide Example: Datas Real Value

    Check out this Interview Guide Example: Datas Real Value

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  • The First Sip Club Wrap Up: Driving Corporate Strategy from the CMO Role11:10

    The First Sip Club Wrap Up: Driving Corporate Strategy from the CMO Role

    Tune in this week as Latane, Matt and Kimberly talk about driving corporate strategy from the CMO role.

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  • The First Sip Club Chat Wrap-up, The CMO | CEO Relationship7:44

    The First Sip Club Chat Wrap-up, The CMO | CEO Relationship

    Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the relationship between the CMO and CEO.

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  • A New C-Suite Role: The Chief Market Officer, as seen on Forbes

    A New C-Suite Role: The Chief Market Officer, as seen on Forbes

    Marketers are fascinated with titles. Just look at the publicity surrounding Coke’s shift to a Chief Marketing and Commercial Officer and then their move to a Chief Growth Officer.

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  • The First Sip Club Wrap Up: CMO Compensation Negotiation Packages10:40

    The First Sip Club Wrap Up: CMO Compensation Negotiation Packages

    Tune in as Matt and Latane talk about CMO Compensation Negotiation Packages.

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  • Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

    Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

    There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market.

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  • Inclusive Marketing

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