CMO Coffee Talk Resource Library
Sharing insights, research and content discussed during our coffee talks with fellow CMOs that will inspire your B2B marketing strategy.
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Introduction to the Community
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CMO Coffee Talk
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Read DocumentOur Vision & Values - The CMO Coffee Talk Community
"A safe space where I'm supported and understood" is exactly what we want the CMO Coffee Talk community to be. Here is a look into our vision and values.
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Read Document2020 in Review: Community Engagement
Here is a wrap up of our community engagement for all of 2020, and cheers to more fun in 2021.
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Read ArticleFirst Sip Club: CMO Coffee Talk Zoom Backgrounds
Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!
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Read ArticleCMO Reading Recommendations
A list of book recommendations from fellow CMOs during our CMO Coffee Talks.
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Read ArticleExternal Resource Links (Podcasts, Articles, and More)
Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.
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Voice of the Customer (VoC)
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9:52Watch VideoThe Voice of the Customer
This week, Matt and Latané discuss the voice of the customer (VoC) strategies and ways you can lean on customers to fuel growth.
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Read ArticleIntake is the Easy Part: CMOs Discuss Voice of the Customer Strategy
Listening and collecting? That's the easy part. What you do next impacts everything - product design, customer retention, lifetime value and so much more.
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8:53Watch VideoReview Sites
This week Latané and Matt discuss the copious number of review sites, how to get the most of them, and where to prioritize.
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Product Positioning
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Read ArticlePositioning is not strategy: Wisdom and advice from April Dunford
Positioning is not strategy. Positioning and messaging are NOT the same thing. Just the tip of the insights/takeaways iceberg after two hours with April Dunford on CMO Coffee Talk last week.
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A CMO's First 90 Days
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4:47Watch VideoA CMO's First 90 Days
This week, Matt and Latane talk about the first 90 days of being a CMO - daunting but exciting.
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The Future of Marketing Automation Platforms
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10:45Watch VideoThe Future of Marketing Automation
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Read ArticleSnow angels in money: CMOs discuss the future of marketing automation
Marketing automation is the orchestration of marketing, not just email. Let's discuss what the future of MAPs look like.
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Post-COVID Field Marketing
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7:46Watch VideoCreating Engaging Virtual Events
This week, Latané and Matt discuss the keys to creating engaging virtual events, and how to stand out from the crowd.
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