CMO Coffee Talk Series

Sharing insights, research and content discussed during our coffee talks with fellow CMOS that will inspire your B2B marketing strategy.

  • Pricing & Packaging - 7/31/207:17

    Pricing & Packaging - 7/31/20

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  • Play Bigger Book + Mobilization Kit

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  • Customer Advisory Boards - 7/24/203:57

    Customer Advisory Boards - 7/24/20

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  • The First Slip Club Chat Wrap-up, Influencer Marketing on July 17th7:04

    The First Slip Club Chat Wrap-up, Influencer Marketing on July 17th

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  • The First Sip Club Chat Wrap-Up, July 10th8:25

    The First Sip Club Chat Wrap-Up, July 10th

    Join Latane Conant, CMO of 6sense, and Matt Heinz, President of Heinz Marketing, for the first episode of of "First Sip Club Wrap-up!" They'll be discussing key takeaways from East and West sessions

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  • Category creator or lead machine? How about both?!  Podcasting strategy & best practices

    Category creator or lead machine? How about both?! Podcasting strategy & best practices

    It might be the only marketing channel you can use to effectively reach prospects when they’re actively doing something else.

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  • Share Your Genius Podcast Show Planner Sample

    Share Your Genius Podcast Show Planner Sample

    Share Your Genius Podcast Show shows you how to plan out a throughout idea for a podcast and what the preparation prior to broadcasting looks like.

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  • Podcast Tech Stack Guidance from Share Your Genius

    Podcast Tech Stack Guidance from Share Your Genius

    This tech stack has been curated based on the products doing what they do best. I've used several different host platforms and 'all-in-one' platforms yet have found that by creating simple workflows a

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  • Listening to Your Market for “Lean-In” Moments

    Listening to Your Market for “Lean-In” Moments

    The most important part of the conversation isn’t always structured, and it often comes without warning. And it’s that exact moment when you learn what’s most important to your customer or prospect.

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  • Podcasting for Business: A 26-Step Process

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  • First Sip Club: CMO Coffee Talk Zoom Backgrounds

    First Sip Club: CMO Coffee Talk Zoom Backgrounds

    Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!

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  • Think Fast, Talk Smart: The Podcast

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  • LinkedIn Offers Free Courses in Diversity and Inclusion to Improve Community Understanding

    LinkedIn Offers Free Courses in Diversity and Inclusion to Improve Community Understanding

    LinkedIn has made a range of LinkedIn Learning courses on diversity and inclusion available for free, in an effort to help more people understand how to best address these key issues.

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  • Anti-Racism Resources

    Anti-Racism Resources

    Here are some anti-racism resources including articles and memberships to join and educate yourself.

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  • A New C-Suite Role: The Chief Market Officer, as seen on Forbes

    A New C-Suite Role: The Chief Market Officer, as seen on Forbes

    Marketers are fascinated with titles. Just look at the publicity surrounding Coke’s shift to a Chief Marketing and Commercial Officer and then their move to a Chief Growth Officer.

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  • Agile Marketing Fundamentals Certificate

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  • What’s Keeping CMOs Up at Night? Pre COVID-19 vs. Now, as seen on Heinz Marketing

    What’s Keeping CMOs Up at Night? Pre COVID-19 vs. Now, as seen on Heinz Marketing

    Compared to before COVID-19, CMOs are now switching strategies and doubling down on others. Find out what's keeping CMOs up and night.

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  • LogicGate's Voice of the Customer Program

    LogicGate's Voice of the Customer Program

    A Voice of the Customer program is a process that asks our customers for feedback, uses tools to analyze that data, and activates the content so we can act upon it to improve the customer experience.

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  • Field Events are Cancelled, so What is Your Field Marketing Team Doing Now?

    Field Events are Cancelled, so What is Your Field Marketing Team Doing Now?

    In a normal year, your field marketing team would be buried right about now. As the weather warms, conference season heats up. But all of the events have been canceled so what's next?

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  • Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

    Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

    There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market.

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  • Insight's SaaS Marketing Spend Benchmarks

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  • The State of B2B Women CMOs - Empowered CMO Network

    The State of B2B Women CMOs - Empowered CMO Network

    In 2020, the CMO has more influence within the organization than ever before—reaching well beyond the traditional limits of marketing into sales, finance, analytics, technology, product management...

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  • V2MOM Workshop

    V2MOM Workshop

    V2MOM is the core way we run our business; it allows us to define our goals and organize a principled way to execute them.

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  • It’s Time to Redefine the Role of the CMO

    It’s Time to Redefine the Role of the CMO

    Our CMO, Latane Conant is changing her title to Chief Market Officer. She did not ask permission, or seek out opinions, nor is the nature of the job changing.

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  • In a Downturn, Provoke Your Customers (HBR Blog)

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  • First Teams, Daily Wows and Yellow Scorecard Bans: What CMOs Talked About Last Week

    First Teams, Daily Wows and Yellow Scorecard Bans: What CMOs Talked About Last Week

    One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. We do two sessions, East and West, and they're always a little bit different from one another.

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