CMO Coffee Talk Resource Library

Sharing insights, research and content discussed during our coffee talks with fellow CMOs that will inspire your B2B marketing strategy.

  • Introduction to the Community

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  • CMO Coffee Talk

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  • Our Vision & Values - The CMO Coffee Talk Community

    Our Vision & Values - The CMO Coffee Talk Community

    "A safe space where I'm supported and understood" is exactly what we want the CMO Coffee Talk community to be. Here is a look into our vision and values.

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  • 2020 in Review: Community Engagement

    2020 in Review: Community Engagement

    Here is a wrap up of our community engagement for all of 2020, and cheers to more fun in 2021.

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  • First Sip Club: CMO Coffee Talk Zoom Backgrounds

    First Sip Club: CMO Coffee Talk Zoom Backgrounds

    Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!

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  • CMO Reading Recommendations

    CMO Reading Recommendations

    A list of book recommendations from fellow CMOs during our CMO Coffee Talks.

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  • External Resource Links (Podcasts, Articles, and More)

    External Resource Links (Podcasts, Articles, and More)

    Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.

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  • Community-Generated Content

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  • In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better, as seen on NASDAQ

    In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better, as seen on NASDAQ

    After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. The question is - how do we make them better and stand out.

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  • CMO Transitions

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  • CMOs in Transition10:57

    CMOs in Transition

    This week, Matt and Latane discuss transitions - since we're all going through it.

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  • CMOs in Transition: Knowing when to leave, where to next, protecting your team and more

    CMOs in Transition: Knowing when to leave, where to next, protecting your team and more

    More than 25 percent of B2B marketing leaders are in or near transition, according to recent research, and that number could rise as companies and leaders come out of COVID.

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  • Building Your Marketing Team

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  • Building & Growing Your Marketing Team10:16

    Building & Growing Your Marketing Team

    This week Latané and Matt discuss building & growing your marketing team, and finding the right people for the job.

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  • How today's leading CMOs find, interview, hire and train world-class marketing teams

    How today's leading CMOs find, interview, hire and train world-class marketing teams

    If you want an hour to FLY by, ask a bunch of chief marketing offers to talk about recruiting, hiring and onboarding for their teams.

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  • Swipe File

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  • Swipe File Friday7:49

    Swipe File Friday

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  • Competitive Intelligence

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  • Competitive Intelligence9:35

    Competitive Intelligence

    This week Matt and Latane discuss competitive intelligence and its role in your GTM plan.

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  • Review Sites

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