CMO Coffee Talk Resource Library
Sharing insights, research and content discussed during our coffee talks with fellow CMOs that will inspire your B2B marketing strategy.
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Introduction to the Community
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CMO Coffee Talk
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Read DocumentOur Vision & Values - The CMO Coffee Talk Community
"A safe space where I'm supported and understood" is exactly what we want the CMO Coffee Talk community to be. Here is a look into our vision and values.
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Read Document2020 in Review: Community Engagement
Here is a wrap up of our community engagement for all of 2020, and cheers to more fun in 2021.
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Read ArticleFirst Sip Club: CMO Coffee Talk Zoom Backgrounds
Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!
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Read ArticleCMO Reading Recommendations
A list of book recommendations from fellow CMOs during our CMO Coffee Talks.
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Read ArticleExternal Resource Links (Podcasts, Articles, and More)
Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.
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The Role of the CMO/Marketing
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8:32Watch VideoThe CMO's Role in Fundraising
Tune in this week as Latane and Matt discuss the role of the CMO during fundraising.
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Read ArticleChief Market Officers: Own Your Role And Win, as seen on Forbes
Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO.
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7:42Watch VideoThe First Sip Club Wrap Up: Marketing's Role in Sales Kickoff
This week Latane and Matt talk about Marketing's role in Sales kickoff.
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11:03Watch VideoThe First Sip Club Wrap Up: Product-Led Growth Strategies
This week Latane and Matt talk about product-lead growth strategies, and ways marketing can get involved with product.
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Read ArticleFive Audiences and Nine Opportunities: What B2B CMOs Worked Through This Past Week
More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Learn the key takeaways and opportunities.
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Read DocumentInterview Guide Example: Datas Real Value
Check out this Interview Guide Example: Datas Real Value
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11:10Watch VideoThe First Sip Club Wrap Up: Driving Corporate Strategy from the CMO Role
Tune in this week as Latane, Matt and Kimberly talk about driving corporate strategy from the CMO role.
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7:44Watch VideoThe First Sip Club Chat Wrap-up, The CMO | CEO Relationship
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the relationship between the CMO and CEO.
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Read ArticleA New C-Suite Role: The Chief Market Officer, as seen on Forbes
Marketers are fascinated with titles. Just look at the publicity surrounding Coke’s shift to a Chief Marketing and Commercial Officer and then their move to a Chief Growth Officer.
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10:40Watch VideoThe First Sip Club Wrap Up: CMO Compensation Negotiation Packages
Tune in as Matt and Latane talk about CMO Compensation Negotiation Packages.
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Read ArticleOwn The Market, Not Just The Marketing: What CMOs Talked About Last Week
There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market.
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Inclusive Marketing
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