CMO Coffee Talk Series
Sharing insights, research and content discussed during our coffee talks with fellow CMOS that will inspire your B2B marketing strategy.
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10:36Watch VideoPartner / Channel Marketing Strategies - 11/20/20
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11:16Watch VideoThe First Sip Club Wrap Up: Marketing's Role in M&As
Tune in as Matt and Latane talk about Marketing's Role in M&As.
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Read DocumentNOW WHAT? A Survivor’s Guide for Thriving Through M&A
What do marketers need to be smart on during the three parts of the Merger & Acquisition (M&A) journey? Find out here!
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Read Article
CMO Coffee Talk
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Read DocumentDavid v. Goliath - Casey Foss, CMO of West Monroe, B2BSMX Presentation Slide Deck
Check out CMO Coffee Talk member Casey Foss', CMO of West Monroe, Presentation at B2BSMX.
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9:05Watch VideoThe First Sip Club Wrap Up: Customer Advocacy Programs
Tune in as Matt and Latane talk about Customer Advocacy Programs.
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CAB Training from Ignite Advisory Group
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Read DocumentSample Chapter: A Survivor's Guide Through Mergers & Acquisitions
Check out The Great Unifer: Now What - A survivor's guide for thriving through mergers and acquistions, by Jennifer J. Fondrevay
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Play Bigger Book + Mobilization Kit
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Read DocumentIntegrate's The State of Events 2021 Research
Check out Integrate's research around the state of events in 2021!
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8:56Watch VideoThe First Sip Club Wrap Up: Brand Excellence
Tune in as Matt and Latane talk about Brand Excellence.
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Think Fast, Talk Smart: The Podcast
Listen Here -
Read DocumentJourney Map Framework by Lisa Sharapata
Take a look at Lisa Sharapatha's framework for turning prospects into customer advocates.
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Read DocumentJourney Mapping Support Materials from Ashley Stepien
Take a look at Ashely Stepien's Journey mapping support materials here!
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10:40Watch VideoThe First Sip Club Wrap Up: CMO Compensation Negotiation Packages
Tune in as Matt and Latane talk about CMO Compensation Negotiation Packages.
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Podcasting for Business: A 26-Step Process
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9:41Watch VideoAnalyst Relations: CMO Coffee Talk Wrap Up
Tune in as Matt and Latane talk about Analyst Relations.
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7:53Watch VideoThe First Sip Club Wrap Up: 2021 Planning Priorities
Tune in as Matt and Latane talk about 2021 Planning Priorities.
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Read DocumentJaime Romero's Brand RealReach Model
Take a look at Jaime Romero's Brand RealReach Model.
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9:08Watch VideoThe First Sip Club Wrap Up: Buying Journey Strategy
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the buying journey strategy.
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Insight's SaaS Marketing Spend Benchmarks
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7:44Watch VideoThe First Sip Club Chat Wrap-up, The CMO | CEO Relationship
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its the relationship between the CMO and CEO.
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15:45Watch VideoThe First Sip Club Chat Wrap-up, Marketing Team Management
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its marketing team management (woo!)
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Read Article14 Guidelines for Adapting to the Abruptly Changing Marketing Industry, as seen on AdAge
Even marketing and advertising have to adjust to the new normal. Find out how from these AdAge experts.
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7:16Watch VideoThe First Sip Club Chat Wrap-up, Boardroom Nirvana
Sit down with Latane and Matt every week to go over key takeaways from this weeks CMO Coffee Talk, this week its boardroom nirvana.
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