CMO Coffee Talk Resource Library

Sharing insights, research and content discussed during our coffee talks with fellow CMOs that will inspire your B2B marketing strategy.

  • Introduction to the Community

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  • CMO Coffee Talk

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  • Our Vision & Values - The CMO Coffee Talk Community

    Our Vision & Values - The CMO Coffee Talk Community

    "A safe space where I'm supported and understood" is exactly what we want the CMO Coffee Talk community to be. Here is a look into our vision and values.

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  • 2020 in Review: Community Engagement

    2020 in Review: Community Engagement

    Here is a wrap up of our community engagement for all of 2020, and cheers to more fun in 2021.

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  • First Sip Club: CMO Coffee Talk Zoom Backgrounds

    First Sip Club: CMO Coffee Talk Zoom Backgrounds

    Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!

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  • CMO Reading Recommendations

    CMO Reading Recommendations

    A list of book recommendations from fellow CMOs during our CMO Coffee Talks.

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  • External Resource Links (Podcasts, Articles, and More)

    External Resource Links (Podcasts, Articles, and More)

    Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.

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  • Voice of the Customer (VoC)

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  • The Voice of the Customer9:52

    The Voice of the Customer

    This week, Matt and Latané discuss the voice of the customer (VoC) strategies and ways you can lean on customers to fuel growth.

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  • Intake is the Easy Part: CMOs Discuss Voice of the Customer Strategy

    Intake is the Easy Part: CMOs Discuss Voice of the Customer Strategy

    Listening and collecting? That's the easy part. What you do next impacts everything - product design, customer retention, lifetime value and so much more.

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  • Review Sites8:53

    Review Sites

    This week Latané and Matt discuss the copious number of review sites, how to get the most of them, and where to prioritize.

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  • Product Positioning

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  • Positioning is not strategy: Wisdom and advice from April Dunford

    Positioning is not strategy: Wisdom and advice from April Dunford

    Positioning is not strategy. Positioning and messaging are NOT the same thing. Just the tip of the insights/takeaways iceberg after two hours with April Dunford on CMO Coffee Talk last week.

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  • A CMO's First 90 Days

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  • A CMO's First 90 Days4:47

    A CMO's First 90 Days

    This week, Matt and Latane talk about the first 90 days of being a CMO - daunting but exciting.

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  • The Future of Marketing Automation Platforms

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  • The Future of Marketing Automation10:45

    The Future of Marketing Automation

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  • Snow angels in money: CMOs discuss the future of marketing automation

    Snow angels in money: CMOs discuss the future of marketing automation

    Marketing automation is the orchestration of marketing, not just email. Let's discuss what the future of MAPs look like.

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  • Post-COVID Field Marketing

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  • Creating Engaging Virtual Events7:46

    Creating Engaging Virtual Events

    This week, Latané and Matt discuss the keys to creating engaging virtual events, and how to stand out from the crowd.

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