The State of B2B Women CMOs - Empowered CMO Network

May 19, 2020

In 2020, the CMO has more influence within the organization than ever before—reaching well beyond the traditional limits of marketing into sales, finance, analytics, technology, product management, revenue, human resources, the channel and more. This span of influence has radically altered the strategic value of CMOs who are the voice of the customer, charged with identifying, creating and growing markets.

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