We are Customer Data Platforms hip.
MakingSense of CDPs (Customer Data Platforms)
While CPDs (Customer Data Platforms) have been common in the B2C space for some time, B2B focused CDPs are a relatively new concept for most. A CDP, or customer data platform, essentially takes all...
ABM Strategies & High Growth Startups with Bryan Wade - CEO of Sigstr
Bryan Wade, CEO of Sigstr takes us through their transformation and what is contributing to their success, starting with the signature rule - “Treat people like you would want to be treated."