What’s Your Marketing Superpower?

Over the last 20 years marketing has taken center stage as one of the most critical strategic functions for growing revenue and building customer loyalty. Finding meaningful customer insights, driving digital transformation, and understanding today’s complicated buyer journeys are real super powers that enable marketing executives to shape their organizations and careers in ways never before imagined.

In this fireside chat, Kate Bullis and Latane Conant debate the most relevant and marketable super powers; explain how to position and grow your strengths based on the market; and discuss using your super powers to create value for yourself, your team, and your organization.

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ABM and What’s Next for B2B
ABM and What’s Next for B2B

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Measuring the ROI of Marketing
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Kerry and Rob offer practical tips for marketers on adopting CFO-approved metrics — and explain how breakin...