Manifesto for the Future of B2B Customer Engagement

B2B sales and marketing looks a lot different today than it did even a few years ago, but we know the revolution is far from over. Customers tell us they want to unplug legacy platforms and consolidate their tech stack, and analysts are predicting a not-too-distant convergence of ABM, MAP, and revenue platforms.

Here at 6sense, we believe the manifesto for the future of B2B revenue teams will be based on a few key principles: no spam, no cold calls, no forms, and no vanity metrics. In this session, Latane will describe 6sense’s vision, explain how our sales and marketing teams are forging that future today, and invite you to get involved and help lead the way.

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The Power of Personalization
The Power of Personalization

Panelists will discuss the role of fine-tuning 6sense segments, channel effectiveness by stage of the buyin...

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Top Display Campaigns and Ad Trends of the Year
Top Display Campaigns and Ad Trends of the Year

Michael George and Jeff Siegel discuss the top trends in ABM display, explain what they mean to marketers l...