Everyone understands that success should be measurable, whether you’re talking about sales, sports, or even social media. So why do marketers often struggle to measure ROI and demonstrate their value to the business?
In this session, Tom and Johan will share best practices for building a business case for success with 6sense and account-based marketing. You’ll learn about the key-value metrics to baseline, how to measure your account-based ROI, and how to develop a compelling (and accurate) story about the impact digital marketing brings to your business.
