It's All about ROI

Everyone understands that success should be measurable, whether you’re talking about sales, sports, or even social media. So why do marketers often struggle to measure ROI and demonstrate their value to the business?

In this session, Tom and Johan will share best practices for building a business case for success with 6sense and account-based marketing. You’ll learn about the key-value metrics to baseline, how to measure your account-based ROI, and how to develop a compelling (and accurate) story about the impact digital marketing brings to your business.

 



 

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Measuring the ROI of Marketing
Measuring the ROI of Marketing

Kerry and Rob offer practical tips for marketers on adopting CFO-approved metrics — and explain how breakin...

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Relive the Excitement of Breakthrough 2019
Relive the Excitement of Breakthrough 2019

Get a taste of the passion and excitement felt by the 2019 Breakthrough attendees!