Demand Unit Waterfall has been the gospel for many marketing leaders and CMOs in recent years, but today everything is all about accounts. So how should modern marketing teams measure success in an account-based world, and why do they still struggle to clearly articulate and show the value they create?
In this fireside chat, Kerry Cunningham and Rob Goldenberg will offer practical tips for marketers on adopting CFO-approved metrics — and explain how breaking away from vanity metrics can shift internal paradigms and accelerate results.
