Measuring the ROI of Marketing

Demand Unit Waterfall has been the gospel for many marketing leaders and CMOs in recent years, but today everything is all about accounts. So how should modern marketing teams measure success in an account-based world, and why do they still struggle to clearly articulate and show the value they create?

In this fireside chat, Kerry Cunningham and Rob Goldenberg will offer practical tips for marketers on adopting CFO-approved metrics — and explain how breaking away from vanity metrics can shift internal paradigms and accelerate results.

Previous Video
What’s Your Marketing Superpower?
What’s Your Marketing Superpower?

Kate Bullis and Latane debate the most relevant and marketable super powers, explain how to position and gr...

Next Video
It's All about ROI
It's All about ROI

In this session, Tom and Johan will share best practices for building a business case for success with 6sen...