Going from MQLs to ABM at Scale

Most marketers started ABM with a combination of spreadsheets, stitched-together systems and processes, and soul-searching conversations with sales. But the real power of ABM lies in automation, alignment, and scale.

In this session, Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what flawless sales and marketing alignment looks like. You’ll learn how to drive sales adoption of 6sense to 100%, how to integrate dashboards that matter, and the results you can achieve with ABM that fires on all cylinders at scale.



 

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Top Display Campaigns and Ad Trends of the Year
Top Display Campaigns and Ad Trends of the Year

Michael George and Jeff Siegel discuss the top trends in ABM display, explain what they mean to marketers l...

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Four Steps to Successfully Scaling ABM
Four Steps to Successfully Scaling ABM

Crystal Hadaway shares four key insights learned along the way as Domo went from starting with 6sense to ex...