It’s often said that hindsight is 20/20, and shifting from traditional sales and marketing strategies to ABM is no different. In this session Crystal Hadaway will share four key insights learned along the way as Domo went from starting with 6sense to executing ABM at scale. She’ll explain why upfront research and strategy are critical to generating buy-in across the organization; how to adjust KPIs and strategy as your ABM program evolves; how to effectively engage and educate sales within their day-to-day tools and workflow; and how to enable the marketing team to approach new programs and campaigns through a consistent, ABM-centric methodology. Whether you’re just getting started with 6sense or a seasoned pro, you’ll learn how to build a scalable ABM strategy that adapts to changing business priorities, engages stakeholders, and delivers real business value.
