Breakthrough 2019 On-Demand
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Uncover Demand & Prioritize Accounts
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36:12Watch VideoUncovering Insights to Optimize your Go-to-Market
Ed Breault and Uran Kabashi describe how Aprimo uses insights from 6sense for everything from reporting their TAM to the board to content development, territory planning, and boosting sales.
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19:39Watch VideoYou Can’t Love Every Lead
Tara Corey describes how Qlik leveraged 6sense, data, and analytics to shift mindsets across sales and marketing from loving every lead (and treating them equally) to loving leads the right way.
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23:26Watch VideoBest Practices for Prioritization
In this session, you’ll learn how to help your BDRs and reps maximize their time by delivering the insights they need to prioritize their days. Panelists will discuss how to align sales and marketing.
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24:19Watch VideoBuilding the ROI (Revenue Orchestration Intelligence) Engine
Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time data, how they track metrics, and other use cases they’ve rolled out to maximize value.
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Engage the Buying Team
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20:39Watch VideoBuilding Dynamic Content Experiences
Hillary Lupo describes how Fortinet went from launching generic programs to dynamic, personalized, multi-channel campaigns – and how they exceeded conversion benchmarks by 15x with 6sense.
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30:17Watch VideoBoosting BDR Productivity by Killing the Cold Call
Ernest Owusu discusses how 6sense’s BDR team increased pipeline production by 50% and broke through the benchmark while also eliminating cold calls and emails.
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22:13Watch VideoThe Power of Personalization
Panelists will discuss the role of fine-tuning 6sense segments, channel effectiveness by stage of the buying cycle, and key components of the marketing tech stack to supplement the data and insights..
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23:29Watch VideoTop Display Campaigns and Ad Trends of the Year
Michael George and Jeff Siegel discuss the top trends in ABM display, explain what they mean to marketers looking to leverage display more effectively, and discuss the display metrics that matter.
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ABM at Scale
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31:00Watch VideoGoing from MQLs to ABM at Scale
Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.
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25:35Watch VideoFour Steps to Successfully Scaling ABM
Crystal Hadaway shares four key insights learned along the way as Domo went from starting with 6sense to executing ABM at scale.
- more in the Dojo
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26:02Watch VideoAccelerating 6sense Adoption Across the Company
In this session, panelists will discuss the challenges they broke through to boost adoption within their companies, how and where they started, and how aggressively they pushed for 6sense adoption.
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Keynotes
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39:44Watch VideoABM and What’s Next for B2B
ABM has pushed marketing and sales teams to align and focus like never before. Leverage AI and insights to make informed decisions and rethink how you engage prospects.
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36:05Watch VideoWhat’s Your Marketing Superpower?
Kate Bullis and Latane debate the most relevant and marketable super powers, explain how to position and grow your strengths based on the market and discuss using super powers to create value.
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32:06Watch VideoMeasuring the ROI of Marketing
Kerry and Rob offer practical tips for marketers on adopting CFO-approved metrics — and explain how breaking away from vanity metrics can shift internal paradigms and accelerate results.
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17:08Watch VideoIt's All about ROI
In this session, Tom and Johan will share best practices for building a business case for success with 6sense and account-based marketing.
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That's a Wrap
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1:40Watch VideoRelive the Excitement of Breakthrough 2019
Get a taste of the passion and excitement felt by the 2019 Breakthrough attendees!
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