Read the first chapter of the best-selling book by Latané Conant, Chief Market Officer of 6sense, No Forms. No Spam. No Cold Calls.
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Here's a guide on how to get started hosting your own bookclub of No Forms. No Spam. No Cold Calls. We've done the hard work by sectioning off chapters for your team to discuss each week.
In this workbook, you will learn the key takeaways from the book and engage in exercises that will prompt you to think about your go-to-market strategy moving forward.
Take a look at the value cards exercise from Latané Conant's No Forms. No Spam. No Cold Calls. and map out your brand's messaging for each persona.