Marketing executive, Bill Rose recently shared his experience evaluating ABM vendors and why he ultimately chose 6sense. In his article, he dives into the importance of predictive capabilities and campaign creation based on intent data, how he effectively measures campaign spend, examples of dynamic segments he’s built, the importance of marketing and sales alignment, and how to extract more value from your existing tech stack.
“Even if your budgets are tight due to COVID-19, I encourage everyone in marketing to take a close look at 6sense. This pandemic has created an environment where marketing and sales teams need every possible advantage. It may feel like demand has temporarily dried up, but 6sense sells a treasure map that leads you to where the gold is still buried,” Bill writes.
For more, read Bill's full article on LinkedIn: “The Smartest Marketing Investment I’ve Ever Made.”