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The 6sense Blog

  • “Right Now, You Are Selling Money”: Highlights from Featured Book Club Author Tom Searcy

    “Right Now, You Are Selling Money”: Highlights from Featured Book Club Author Tom Searcy

    People buy safe. They will say yes if you can help take fear off the table, if you can lower the likelihood of failing.

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  • How to Teach Empathy for Sales Teams, as seen on Heinz Marketing

    How to Teach Empathy for Sales Teams, as seen on Heinz Marketing

    Can Empathy be taught? Empathy has always been a necessary part of a successful sale.

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  • What’s Keeping CMOs Up at Night? Pre COVID-19 vs. Now, as seen on Heinz Marketing

    What’s Keeping CMOs Up at Night? Pre COVID-19 vs. Now, as seen on Heinz Marketing

    Compared to before COVID-19, CMOs are now switching strategies and doubling down on others. Find out what's keeping CMOs up and night.

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  • Listening to Your Market for “Lean-In” Moments

    Listening to Your Market for “Lean-In” Moments

    The most important part of the conversation isn’t always structured, and it often comes without warning. And it’s that exact moment when you learn what’s most important to your customer or prospect.

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  • How Sisense Empowers Their Revenue Teams with Actionable Insights

    How Sisense Empowers Their Revenue Teams with Actionable Insights

    6sense allowed Sisense's sales team to effectively prioritize their work based on account, timing, intent, and keyword - wouldn't you like that kind of visibility for your team?

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  • The Tipalti Sales Team Takes Prospecting to the Next Level with 6sense

    The Tipalti Sales Team Takes Prospecting to the Next Level with 6sense

    Tipalti is taking their personalization and prospecting efforts to the next level by adopting 6sense. Their sales team loved it so much that now their entire organization uses AI-driven insights.

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  • CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

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  • 6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

    6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

    6sense announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads.

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  • Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

    Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

    There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market.

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  • The Science of Propinquity (and why it will help you sell more) from featured Author Tom Martin

    The Science of Propinquity (and why it will help you sell more) from featured Author Tom Martin

    Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), answered questions for nearly forty minutes until things got weird.

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  • 6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

    6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

    Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising platform for mutual customers to leverage account insights to reach their valuable audience

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  • MX Powers their Entire Revenue Org with Intent

    MX Powers their Entire Revenue Org with Intent

    With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.

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  • A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

    A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

    “It was the best of times; it was the worst of times.” When Charles Dickens opened A Tale of Two Cities with that line, he likely wasn’t thinking of digital marketing campaigns.

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  • What Is Virtual Hygiene? Online Meeting Best Practices from Matt Abrahams

    What Is Virtual Hygiene? Online Meeting Best Practices from Matt Abrahams

    Remember back when we were first working from home during this pandemic, like 46 weeks ago? We were happy just to unmute at the right times and share our screens correctly.

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  • First Teams, Daily Wows and Yellow Scorecard Bans: What CMOs Talked About Last Week

    First Teams, Daily Wows and Yellow Scorecard Bans: What CMOs Talked About Last Week

    One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. We do two sessions, East and West, and they're always a little bit different from one another.

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  • 6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

    6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

    6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers.

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  • Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    While juggling emotions, family and conference calls, we must press on with generating predictable revenue. But not how we did before - we must use the the Three "I' Formula

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  • CMO Reading Recommendations

    CMO Reading Recommendations

    A list of book recommendations from fellow CMOs during our CMO Coffee Talks.

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  • Selling in the Time of COVID-19: Pro Tips to Help You Get Results, as seen on Salesloft

    Selling in the Time of COVID-19: Pro Tips to Help You Get Results, as seen on Salesloft

    COVID-19 may be changing the way you work and where you work, but one thing it doesn’t change is your need to get results. We feel your pain because we’re feeling it, too.

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  • 11 Tips for More Effective, Less Annoying Remote Meetings, as seen on Stanford Magazine

    11 Tips for More Effective, Less Annoying Remote Meetings, as seen on Stanford Magazine

    You’re sharing space with kids, pets, partners, housemates. You’re joining work meetings, maybe from your phone, wearing your pajama pants, and possibly contorted into whatever corner of your bedroom,

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