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The 6sense Blog

  • 6sense and Outreach: The New Partnership Sales Teams Need Now

    6sense and Outreach: The New Partnership Sales Teams Need Now

    The partnership between 6sense and Outreach helps sales reps and marketers personalize every step of the buyer journey.

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  • 11 Vital Things To Remember When Repurposing Evergreen Content, as seen on Forbes

    11 Vital Things To Remember When Repurposing Evergreen Content, as seen on Forbes

    Evergreen content should be regularly updated to reflect the latest developments surrounding that topic in order to garner clicks throughout its life. Here's what to keep in mind when repurposing.

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  • This Summer, Sales Goes Back to Basics, as seen on Drift

    This Summer, Sales Goes Back to Basics, as seen on Drift

    Sales teams need to reassess how they’re doing business and prepare for major adjustments for this summer – and the rest of 2020, which will require a return to the basics.

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  • CMO Coffee Talk with Play Bigger - Recap and Q&A, as seen on PlayBigger

    CMO Coffee Talk with Play Bigger - Recap and Q&A, as seen on PlayBigger

    Play Bigger’s Dave Peterson was the special guest on a popular weekly live broadcast called CMO Coffee Talk (which airs live at 8am on both the East and West coasts), hosted by 6sense and Heinz.

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  • 6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

    6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

    New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results

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  • 6 Ways to Boost Sales Productivity Without Losing Your Mind

    6 Ways to Boost Sales Productivity Without Losing Your Mind

    The buying experience has changed. Can you keep up? Here are six ways to increase sales productivity in today’s environment.

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  • 6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

    6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

    Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale

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  • Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

    Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

    We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right — and I’m OK with that, as long as we can go back, review and improve.

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  • What is the Anonymous Buyer Journey Trying to Tell You?

    What is the Anonymous Buyer Journey Trying to Tell You?

    You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.

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  • Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO.

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  • Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

    Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

    With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant buyer experiences at scale.

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  • Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.

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  • Evangelist Content Planning

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  • Podcast Tech Stack Guidance from Share Your Genius

    Podcast Tech Stack Guidance from Share Your Genius

    This tech stack has been curated based on the products doing what they do best. I've used several different host platforms and 'all-in-one' platforms yet have found that by creating simple workflows a

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  • Category creator or lead machine? How about both?!  Podcasting strategy & best practices

    Category creator or lead machine? How about both?! Podcasting strategy & best practices

    It might be the only marketing channel you can use to effectively reach prospects when they’re actively doing something else.

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  • How Aprimo Continues the Upward Trend with New Strategies in Play

    How Aprimo Continues the Upward Trend with New Strategies in Play

    2020 is the year of sales for Aprimo. Aprimo has introduced their sales team to a tool they believed would be as transformative to their sales function as it was for their marketing team.

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  • GAN Integrity Achieves Organizational Alignment Using 6sense

    GAN Integrity Achieves Organizational Alignment Using 6sense

    GAN Integrity’s sales, marketing, and product teams are all leveraging the 6sense platform and seeing great success. With the whole team bought in, GAN is pleased with the results and alignment.

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  • The 6sense Treasure Map to Marketing Gold

    The 6sense Treasure Map to Marketing Gold

    Marketing executive, Bill Rose recently shared his experience evaluating ABM vendors and why he ultimately chose 6sense. Find out why it's the smartest decision he's ever made.

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  • First Sip Club: CMO Coffee Talk Zoom Backgrounds

    First Sip Club: CMO Coffee Talk Zoom Backgrounds

    Download all five options of the First Sip Club CMO Coffee Talk zoom backgrounds here!

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  • LinkedIn Offers Free Courses in Diversity and Inclusion to Improve Community Understanding

    LinkedIn Offers Free Courses in Diversity and Inclusion to Improve Community Understanding

    LinkedIn has made a range of LinkedIn Learning courses on diversity and inclusion available for free, in an effort to help more people understand how to best address these key issues.

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