External Resource Links (Podcasts, Articles, and More)

Winemakers are masters of their stories, and it serves as great inspiration for marketers to become the same.

Alignment between business development and demand gen is the cornerstone of building, scaling, and expanding a successful business.

Hear the story of 6sense's Goodsense program and how, throughout COVID, employees advocated for donations and the reallocation of company funds towards supporting various local and national charities.

Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.

We’re highlighting “the best of Ernest Owusu” with some key pieces of content containing his valuable takeaways and tips for everyone in the BDR space.

Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles.

AI is maturing, and the scales are tipping for software developers taking solutions to market from greater risk to greater opportunity.

A BDR’s job requires more insights and personalization than ever, so we thought we’d share some actionable tips from our own team. Here are the top 5 most impactful outbound tactics our BFD BDRs used.

The sales development job is one of the hardest in SaaS. It can be tedious and chock-full of rejections. It's time to show your XDRs some appreciation.

Our customers’ expectations are always evolving, which means the way we engage with them as salespeople must evolve, too.

With increases in company’s customer base and a retention rate that exceeds industry benchmarks, 6sense achieved 100% revenue growth for the third year in a row and more than doubled head count.

Here are Sara Larsen's tips for marketing and sales alignment - it all starts with people, process, and technology.

An hour wasn't enough to adequately address all variables and questions around marketing/sales/SDR alignment. Go figure?!

The pandemic led to big changes as well as many opportunities worth investigating for marketers. Find out what Latane Conant, CMO of 6sense, recommends we do about it.

No one could’ve predicted the market shifts that occurred last year, but what can we theorize about 2021? Christina Mautz, CMO and Head of Sales at Moz, talked to 21 revenue leaders to get their takes

Here are three trends that will shape the future of selling, more importantly, how sales leaders can get ahead on closing deals and winning over buyers in 2021.

In this virtual, #WFH year, 6sense CMO Latané Conant & her team reimagined how to market to marketers in meaningful, growth-boosting ways. Read all about it here.

Breakthrough 2020 was a huge success… and we want to catch you up on all the takeaways, surprises, and secret weapons.

See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.