Blog

B2B Difference Makers Episode 4: The Account-Based Disruptor: Emily Carroll of Aruba

On this episode of B2B Difference Makers, we’re joined by Emily Carroll, Account Based Marketing and Operations Manager at Aruba.

6sense Launches 6signal Graph to Power Personalization for Sales and Martech Providers

6sense, the leading Account Engagement Platform, today announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers.

A Breakdown of TOPO’s 2021 Predictions for Revenue Teams

We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s what we found.

Why You Should Switch Your Call Blitzes to Video, as seen on Crunchbase

While call blitzes can be effective due to the sheer volume of outreach, it’s important to remember that there are other more effective tactics that can be deployed to generate quick pipeline

Make Your CRM Smarter With Rich Account Insights (and Close More Deals)

Sales reps, your CRM could be lacking important account insights. See what you’re missing with Sales Intelligence.

Four Factors In Designing Your Martech Stack Remodel, as seen on Forbes

Great buyer experiences depend on the best insights, and whatever solutions you’re deploying should help you accomplish that. As you investigate a stack remodel, here’s where to start.

What Intent Data Can Tell Your Sales Team That MQLs Can't

MQLs tend to be more convenient than accurate because they rely on outdated ways of getting data. How can intent data help your sales team?

3 Account-Based Measurement Capabilities to Help You Succeed

Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.

6sense Launches Enhanced Account-Based Reporting to Align Sales and Marketing on Qualified Accounts

6sense announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs).

Full Presentation - BDRs: Thriving or Surviving?

Research shows BDRs are critical to world-class sales & marketing teams. So, BDRs must be crushing it, right? Not exactly...especially in 2020!

Hoonuit Makes a Meaningful Impact on the Community with 6sense

6sense partnered with Hoonuit to continue promotion with the goal of increasing engagement with the SchoolMealFinder.com site and amplifying awareness to the right audience

What Matters Most in B2B Digital Advertising

Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.

ABX is Here... Marketers, Are You Ready to Embrace It?

Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).

YouTube: The 25 Best Halloween Costumes from The Office

MediaPost: Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19

Hey Now, You're an OpsStar: Register Here!

LeanData’s conference is a can’t-miss event for RevOps rockstars. Join the 6sense team for our session, where we’ll crack the code on marketing measurement and unveil the new account-based dashboard.

The Future of Advertising: 9 Things Marketers Should Expect to See in a World of Ad Blockers

If advertising wants to succeed in the future, however, the industry needs to figure out how to work around (or even with) these blockers to deliver their content.

B2B Difference Makers Episode 3: The Storyteller: Sruthi Kumar of Sendoso

Every now and then you meet someone and immediately feel energized and inspired. That’s exactly how hosts Latane Conant and Jeannine Crispino felt when meeting Sruthi Kumar, Senior Marketing Manager.

Drive predictable B2B revenue growth with insights from big data and CDPs, as seen on TechCrunch

As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers are wondering how they can best prioritize prospect accounts.