Blog

How to Align with Business Development: A Guide for Demand Gen Marketers, as seen on Alyce

Alignment between business development and demand gen is the cornerstone of building, scaling, and expanding a successful business.

Philanthropy is a Team Sport at 6sense

Hear the story of 6sense's Goodsense program and how, throughout COVID, employees advocated for donations and the reallocation of company funds towards supporting various local and national charities.

What We've Learned From Pioneering Account-Based Predictive Models

Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.

BDR Wisdom From Sr. Director of Sales Dev Ernest Owusu

We’re highlighting “the best of Ernest Owusu” with some key pieces of content containing his valuable takeaways and tips for everyone in the BDR space.

It’s Time To Crack The B2B Sales Gender Diversity Code, as seen on Forrester

Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles.

The Future of AI: Greater Accessibility, More Use Cases, as seen on DevProJournal

AI is maturing, and the scales are tipping for software developers taking solutions to market from greater risk to greater opportunity.

Celebrate BDR Appreciate Week with Us!

5 Outbound Plays From 6sense BDRs That Earned Time with Execs

A BDR’s job requires more insights and personalization than ever, so we thought we’d share some actionable tips from our own team. Here are the top 5 most impactful outbound tactics our BFD BDRs used.

Ways to Appreciate Your XDRs Remotely

The sales development job is one of the hardest in SaaS. It can be tedious and chock-full of rejections. It's time to show your XDRs some appreciation.

Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

Our customers’ expectations are always evolving, which means the way we engage with them as salespeople must evolve, too.

6sense Reaches Milestones for Customer, Company, and Revenue Growth

With increases in company’s customer base and a retention rate that exceeds industry benchmarks, 6sense achieved 100% revenue growth for the third year in a row and more than doubled head count.

Sales & Marketing Alignment Notes from Sara Larsen

Here are Sara Larsen's tips for marketing and sales alignment - it all starts with people, process, and technology.

Sales & Marketing Alignment is a Journey, Clearly Not a Destination

An hour wasn't enough to adequately address all variables and questions around marketing/sales/SDR alignment. Go figure?!

Implications Of Covid-19 On Marketing's Future, And What To Do Now, as seen on Forbes

The pandemic led to big changes as well as many opportunities worth investigating for marketers. Find out what Latane Conant, CMO of 6sense, recommends we do about it.

External Resource Links (Podcasts, Articles, and More)

Here's a few external resources (podcasts to listen to, articles to read, videos to watch) that Matt & Latane have handpicked to share.

Marketing Trends to Watch in 2021, According to 21 Experts, as seen on Hubspot

No one could’ve predicted the market shifts that occurred last year, but what can we theorize about 2021? Christina Mautz, CMO and Head of Sales at Moz, talked to 21 revenue leaders to get their takes

3 Trends Sellers Should Know About in 2021, as seen on Drift

Here are three trends that will shape the future of selling, more importantly, how sales leaders can get ahead on closing deals and winning over buyers in 2021.

How 2020 Became an Opportunity Accelerator for Account Engagement Platform, as seen on AdAge

In this virtual, #WFH year, 6sense CMO Latané Conant & her team reimagined how to market to marketers in meaningful, growth-boosting ways. Read all about it here.

Breakthrough 2020: Breaking Down 6sense's Biggest Event of the Year

Breakthrough 2020 was a huge success… and we want to catch you up on all the takeaways, surprises, and secret weapons.