Implications Of Covid-19 On Marketing's Future, And What To Do Now, as seen on Forbes
The pandemic led to big changes as well as many opportunities worth investigating for marketers. Find out what Latane Conant, CMO of 6sense, recommends we do about it.
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3 Trends Sellers Should Know About in 2021, as seen on Drift
Here are three trends that will shape the future of selling, more importantly, how sales leaders can get ahead on closing deals and winning over buyers in 2021.
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Your 10 Favorite Pieces of Content From 6sense in 2020
See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.
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Breakthrough 2020: Breaking Down 6sense's Biggest Event of the Year
Breakthrough 2020 was a huge success… and we want to catch you up on all the takeaways, surprises, and secret weapons.
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How 2020 Became an Opportunity Accelerator for Account Engagement Platform, as seen on AdAge
In this virtual, #WFH year, 6sense CMO Latané Conant & her team reimagined how to market to marketers in meaningful, growth-boosting ways. Read all about it here.
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The CFO As The Financial 'True North' Of An Organization
Rob Goldenberg discusses how CFOs can think to be strategic about the technologies they choose to implement to mitigate pandemic-related volatility and future-proof for a post-pandemic market.
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Engaging Your Prospects Isn’t Rocket Science, It Just Takes Consistency in These 3 Areas, as seen on Sales Hacker
6sense Sr. Director of Business Development, Ernest Owusu, shares how his team consistently beats the industry average by generating $787k in pipeline per BDR every month… all without cold calls.
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Predictive Marketing Is Easier Than It Looks and More Important Than You Know
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
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A Breakdown of TOPO’s 2021 Predictions for Revenue Teams
We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s what we found.
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Why You Should Switch Your Call Blitzes to Video, as seen on Crunchbase
While call blitzes can be effective due to the sheer volume of outreach, it’s important to remember that there are other more effective tactics that can be deployed to generate quick pipeline
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Make Your CRM Smarter With Rich Account Insights (and Close More Deals)
Sales reps, your CRM could be lacking important account insights. See what you’re missing with Sales Intelligence.
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Four Factors In Designing Your Martech Stack Remodel, as seen on Forbes
Great buyer experiences depend on the best insights, and whatever solutions you’re deploying should help you accomplish that. As you investigate a stack remodel, here’s where to start.
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What Intent Data Can Tell Your Sales Team That MQLs Can't
MQLs tend to be more convenient than accurate because they rely on outdated ways of getting data. How can intent data help your sales team?
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3 Account-Based Measurement Capabilities to Help You Succeed
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
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Hoonuit Makes a Meaningful Impact on the Community with 6sense
6sense partnered with Hoonuit to continue promotion with the goal of increasing engagement with the SchoolMealFinder.com site and amplifying awareness to the right audience
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What Matters Most in B2B Digital Advertising
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
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Category creator or lead machine? How about both?! Podcasting strategy & best practices
It might be the only marketing channel you can use to effectively reach prospects when they’re actively doing something else.
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First Teams, Daily Wows and Yellow Scorecard Bans: What CMOs Talked About Last Week
One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. We do two sessions, East and West, and they're always a little bit different from one another.
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ABX is Here... Marketers, Are You Ready to Embrace It?
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
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The Future of Advertising: 9 Things Marketers Should Expect to See in a World of Ad Blockers
If advertising wants to succeed in the future, however, the industry needs to figure out how to work around (or even with) these blockers to deliver their content.
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