Start ‘Conversations’ With Your Customers Through Active Digital Listening

Listening is purposeful and requires motivation and effort. In the best cases, listening is active and concentrated, as an effort to understand information and meaning being shared.  

However, according to Harvard Business Review, “Two months after listening to a talk, the average listener will remember only about 25% of what was said. In fact, after we have barely learned something, we tend to forget from one-half to one-third of it within eight hours.”

To retain what’s heard, a commitment to active listening is needed. In order to be attentive, you must:

  • Maintain eye contact with the speaker
  • Direct yourself toward the speaker
  • Pay attention to what’s being said
  • Respond and provide feedback

I find that the proper use of active listening can result in getting people to open up, avoiding misunderstandings and building trust.

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About the Author

Latané Conant

Latané Conant is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.

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