The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019.
Read the original article here
The pandemic led to big changes as well as many opportunities worth investigating for marketers. Find out what Latane Conant, CMO of 6sense, recommends we do about it.
Here are three trends that will shape the future of selling, more importantly, how sales leaders can get ahead on closing deals and winning over buyers in 2021.
See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.
Breakthrough 2020 was a huge success… and we want to catch you up on all the takeaways, surprises, and secret weapons.
In this virtual, #WFH year, 6sense CMO Latané Conant & her team reimagined how to market to marketers in meaningful, growth-boosting ways. Read all about it here.
Rob Goldenberg discusses how CFOs can think to be strategic about the technologies they choose to implement to mitigate pandemic-related volatility and future-proof for a post-pandemic market.
6sense Sr. Director of Business Development, Ernest Owusu, shares how his team consistently beats the industry average by generating $787k in pipeline per BDR every month… all without cold calls.
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
We looked to TOPO for 2021 predictions to help revenue teams navigate planning for the year ahead. Here’s what we found.
While call blitzes can be effective due to the sheer volume of outreach, it’s important to remember that there are other more effective tactics that can be deployed to generate quick pipeline
Sales reps, your CRM could be lacking important account insights. See what you’re missing with Sales Intelligence.
Great buyer experiences depend on the best insights, and whatever solutions you’re deploying should help you accomplish that. As you investigate a stack remodel, here’s where to start.
MQLs tend to be more convenient than accurate because they rely on outdated ways of getting data. How can intent data help your sales team?
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
6sense partnered with Hoonuit to continue promotion with the goal of increasing engagement with the SchoolMealFinder.com site and amplifying awareness to the right audience
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
It might be the only marketing channel you can use to effectively reach prospects when they’re actively doing something else.
One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. We do two sessions, East and West, and they're always a little bit different from one another.
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
If advertising wants to succeed in the future, however, the industry needs to figure out how to work around (or even with) these blockers to deliver their content.
