The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019.
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MQLs tend to be more convenient than accurate because they rely on outdated ways of getting data. How can intent data help your sales team?
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
6sense announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs).
6sense partnered with Hoonuit to continue promotion with the goal of increasing engagement with the SchoolMealFinder.com site and amplifying awareness to the right audience
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
If advertising wants to succeed in the future, however, the industry needs to figure out how to work around (or even with) these blockers to deliver their content.
As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers are wondering how they can best prioritize prospect accounts.
Account identification is the bandwidth of your ABM program. Good account identification creates a seamless experience for our team and prospects.
Learn how Ingeniux had the confidence to shift from a marketing qualified lead model to a marketing qualified account model with insights from 6sense.
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Sage transformed their account-based approach and aligned the entire business around a single go-to-market strategy, powered by 6sense.
Even marketing and advertising have to adjust to the new normal. Find out how from these AdAge experts.
Most marketing and sales tech stacks are expensive, complicated, or downright bloated. Understand the benefits of consolidating and how.
To ensure a strong AE and SDR relationship and handoff, follow these three tips from 6sense’s Ernest Owusu.
With 6sense and Google Ads, you can deliver a relevant, personalized, and effective account-based digital marketing strategy.
Match rates matter in capturing intent and account identification. Learn how 6sense has delivered despite the pandemic.
The debate rages on in content marketing circles about whether to gate content. Learn why 6sense is firmly on the side of no forms.
Recently, I was asked what I had planned for marketing in 2021. Immediately, I knew what I didn’t want to do: the 14 hours of webinars every day that have become so normal during this strange time.
Evergreen content should be regularly updated to reflect the latest developments surrounding that topic in order to garner clicks throughout its life. Here's what to keep in mind when repurposing.
