The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019.
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Learn how SYKES leverages 6sense insights and data on account behavior and buying stage to share it in an easily digestible view to their sales teams.
We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.
Learn how Kazoo uses intent data to understand buying stages and areas of interest — and to make sure they were focusing their efforts on the best accounts.
With 6sense’s predictive insights, Auth0 is executing an end-to-end ABM program around their target account list and sourcing net-new opportunities for sales.
Targeting in-market B2B accounts with relevant, personalized content at scale is possible with the right AI-powered tech stack.
Learn how MindTickle refined their account-based approach, and why they’re now seeing a 6x increase in conversion rates when working 6sense qualified accounts.
The State of B2B Women CEOs 2021 is now available. Read the latest thoughts on the direction of B2B marketing and the role of CMOs from leading women advancing the profession.
Sales enablement has become a critical function for B2B organizations. Sean Goldie, VP of Revenue Enablement & Strategy, explains how 6sense takes a unique approach to enablement.
Acquia participated in the Reimagine Account-Based Experience (ABX) Hackathon by 6Sense. Here's what we learned about optimizing ABM strategy.
After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. The question is - how do we make them better and stand out.
OSV was focused on finding a platform that would enable them to be highly strategic with campaign strategies and providing a seamless customer experience.
6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation.
Jason Zintak, Chief Executive Officer at 6sense shares his bold vision for the future of revenue technology.
Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.
Learn how Sumo Logic uses 6sense's one-platform-does-it-all approach and actionable insights to amp up their enterprise sales team.
Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.
When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.
Learn how HighRadius shifted their mindset, processes, and tech stack to align their revenue team on an ABX strategy.
Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.
Winemakers are masters of their stories, and it serves as great inspiration for marketers to become the same.
