Lisa Sharapata

  • In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market, as seen on MarTech Series

    In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market, as seen on MarTech Series

    It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue.

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  • Mission Critical: Three Ways to Save Demand Gen Using 6sense

    Mission Critical: Three Ways to Save Demand Gen Using 6sense

    Like every other Marketer I know, my 2020 Demand Gen plan were turned upside down in the matter of a week. Here's three ways our Demand Generation team is using 6sense to drive pipeline!

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  • What Matters With Intent Data

    What Matters With Intent Data

    What matters with intent data?! Well, gathering it can give revenue teams the advantages they need to successfully guide prospects in the buying journey.

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