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In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market, as seen on MarTech Series
It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue.
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Mission Critical: Three Ways to Save Demand Gen Using 6sense
Like every other Marketer I know, my 2020 Demand Gen plan were turned upside down in the matter of a week. Here's three ways our Demand Generation team is using 6sense to drive pipeline!
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What Matters With Intent Data
What matters with intent data?! Well, gathering it can give revenue teams the advantages they need to successfully guide prospects in the buying journey.
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