Latané Conant

Latané Conant is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.

  • The Future of Advertising: 9 Things Marketers Should Expect to See in a World of Ad Blockers

    The Future of Advertising: 9 Things Marketers Should Expect to See in a World of Ad Blockers

    If advertising wants to succeed in the future, however, the industry needs to figure out how to work around (or even with) these blockers to deliver their content.

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  • Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

    Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

    Account identification is the bandwidth of your ABM program. Good account identification creates a seamless experience for our team and prospects.

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  • Field Marketers: You’re Masters Of Account Engagement, Now More Than Ever, as seen on Forbes

    Field Marketers: You’re Masters Of Account Engagement, Now More Than Ever, as seen on Forbes

    Recently, I was asked what I had planned for marketing in 2021. Immediately, I knew what I didn’t want to do: the 14 hours of webinars every day that have become so normal during this strange time.

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  • 11 Vital Things To Remember When Repurposing Evergreen Content, as seen on Forbes

    11 Vital Things To Remember When Repurposing Evergreen Content, as seen on Forbes

    Evergreen content should be regularly updated to reflect the latest developments surrounding that topic in order to garner clicks throughout its life. Here's what to keep in mind when repurposing.

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  • Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

    Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

    We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right — and I’m OK with that, as long as we can go back, review and improve.

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  • Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Chief Market Officers: Own Your Role And Win, as seen on Forbes

    Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO.

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  • A New C-Suite Role: The Chief Market Officer, as seen on Forbes

    A New C-Suite Role: The Chief Market Officer, as seen on Forbes

    Marketers are fascinated with titles. Just look at the publicity surrounding Coke’s shift to a Chief Marketing and Commercial Officer and then their move to a Chief Growth Officer.

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  • How to Create Valuable Customer Conversations, as seen on CRMBuyer

    How to Create Valuable Customer Conversations, as seen on CRMBuyer

    How do I tell them to keep engaging with prospects when things are changing every single day? It's not as simple as saying "do your best" or "use good judgment" or "be empathetic."

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  • Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

    Marketers might feel the familiar Marketing-Qualified Leads (MQL) is the best way to generate revenue during this time of uncertainty. But, if MQLs weren’t working before, they definitely won't now.

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  • CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    CMO Confessions #3: Marketing Sourced Pipeline is Bogus, as seen on ClickZ

    For her last CMO confession (for now), Latane is calling BS on marketing only owning part of the pipeline and quarterly revenue targets. Find out why!

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  • A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

    A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

    “It was the best of times; it was the worst of times.” When Charles Dickens opened A Tale of Two Cities with that line, he likely wasn’t thinking of digital marketing campaigns.

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  • Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

    While juggling emotions, family and conference calls, we must press on with generating predictable revenue. But not how we did before - we must use the the Three "I' Formula

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  • How to Set Up Your Sales Territories to Strike Gold, as seen on SellingPower

    How to Set Up Your Sales Territories to Strike Gold, as seen on SellingPower

    If you’ve ever been an individual contributor (I have), you know getting a new sales territory can sometimes feel like you’re risking it all for a chance to strike gold.

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  • CMO Confessions #2: I Have a Secret Weapon, as seen on ClickZ

    CMO Confessions #2: I Have a Secret Weapon, as seen on ClickZ

    If MQLs aren’t the way to better unite marketing and sales, then what is? Latane Conant shares the metrics you should be monitoring to help marketing and sales speak the same language

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  • CMO Confessions #1: Who Cares About MQLs? as seen on ClickZ

    CMO Confessions #1: Who Cares About MQLs? as seen on ClickZ

    In her first of three confessions, 6sense's Chief Market Officer, Latane Conant tells us why she doesn't care about MQLs.

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  • 3 Lessons Learned by a CMO After Spending a Day as a BDR, as seen on AdAge

    3 Lessons Learned by a CMO After Spending a Day as a BDR, as seen on AdAge

    “Before you criticize a man, walk a mile in his shoes. That way, when you do criticize him, you'll be a mile away and have his shoes.”

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  • Pragmatic Positivity: Leading a Marketing Team During Uncertain Times

    Pragmatic Positivity: Leading a Marketing Team During Uncertain Times

    Over the last couple of weeks, I've gotten several LinkedIn messages, Slacks, emails, and calls asking what my team's plan is, given the current crisis. Here's a few tips on leading a team.

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  • Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

    Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

    Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data and AI. It's time to strike gold on data and set your team up for success.

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  • B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

    B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

    From the beginning of our marketing careers, we've had it drummed into our heads that inbound leads are the Holy Grail of our efforts. That's just not the case anymore.

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  • The Five Love Languages of Account Engagement, as seen on Forbes

    The Five Love Languages of Account Engagement, as seen on Forbes

    How does Gary Chapman’s bestseller, The Five Love Languages, relate to account engagement? Well, prospecting is kind of like dating, isn't it? Figure out the way an account wants to be engaged with.

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