ABX is Here... Marketers, Are You Ready to Embrace It?
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of ABX
Field marketing should be at the heart of your GTM strategy so here's a list of questions Courtney Smith, Head of Field Marketing, thinks you should be asking your ABM provider.