Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester

On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world.

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3 Account-Based Measurement Capabilities to Help You Succeed
3 Account-Based Measurement Capabilities to Help You Succeed

Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.

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What We've Learned From Pioneering Account-Based Predictive Models
What We've Learned From Pioneering Account-Based Predictive Models

Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales a...