MakingSense of Account-Based Metrics

Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. 

In this episode, we'll tell you why it's time to scrap that old marketing dashboard — and all its lead-level data — and trade up for account-level insights you can actually use.

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 ABM Strategy Falling Short? Blame Your Data.
ABM Strategy Falling Short? Blame Your Data.

When marketing decisions are made based more on guesswork than real data, your account-based marketing stra...