MakingSense of Account-Based Metrics

Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. 

In this episode, we'll tell you why it's time to scrap that old marketing dashboard — and all its lead-level data — and trade up for account-level insights you can actually use.

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The All-in-One Guide to Account-Based Metrics That Matter
The All-in-One Guide to Account-Based Metrics That Matter

This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the...