Account-Based Measurement

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The Evolution and Future of Account-Based Marketing Platforms with Forrester
The Evolution and Future of Account-Based Marketing Platforms with Forrester

B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market ap...

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MakingSense of Account-Based Metrics
MakingSense of Account-Based Metrics

Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. F...