We think of account-based as much more than just marketing. Let's break down the people, process, and technology necessary for a successful account-based GTM strategy.
Featured Account-Based Resources
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
ABM Buying Guide: How to Choose the Right Solution for You
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.
The Evolution and Future of Account-Based Marketing Platforms with Forrester
B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
MakingSense of Account-Based Metrics
Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. Find out why.
The All-in-One Guide to Account-Based Metrics That Matter
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
The Pitfalls of Multi-Touch Attribution
Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.
3 Account-Based Measurement Capabilities to Help You Succeed
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester
On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world
Cracking the ABX Measurement Code with Sage Intaact
Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
Account-Based Experience (ABX)
6sense Named a Leader in Forrester's ABM Wave
Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.
PTC: Building the ROI (Revenue Orchestration Intelligence) Engine
Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.
Sage Intacct is Swinging for the Fences and Winning with ABM
Sage Intacct's marketing used to be the department of arts and crafts, now they're the department of data and metrics with 6sense insights to back their efforts.
3 Challenges For Marketers When Moving from Lead-Based to Account-Based
Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.
Building the ROI (Revenue Orchestration Intelligence) Engine
Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time data, how they track metrics, and other use cases they’ve rolled out to maximize value.
ABX is Here... Marketers, Are You Ready to Embrace It?
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
MakingSense of ABM
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
Make the Shift From ABM Tactics to a Data-Driven ABM Program
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.