Account-based everything

We think of account-based as much more than just marketing. Let's break down the people, process, and technology necessary for a successful account-based GTM strategy.

  • Featured Account-Based Resources

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  • ABM is Just Good Marketing

    ABM is Just Good Marketing

    Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

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  • ABM Buying Guide: How to Choose the Right Solution for You

    ABM Buying Guide: How to Choose the Right Solution for You

    Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.

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  • The Evolution and Future of Account-Based Marketing Platforms with Forrester58:05

    The Evolution and Future of Account-Based Marketing Platforms with Forrester

    B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.

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  • Account-Based Measurement

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  • MakingSense of Account-Based Metrics2:49

    MakingSense of Account-Based Metrics

    Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. Find out why.

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  • The All-in-One Guide to Account-Based Metrics That Matter

    The All-in-One Guide to Account-Based Metrics That Matter

    This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.

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  • The Pitfalls of Multi-Touch Attribution

    The Pitfalls of Multi-Touch Attribution

    Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.

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  • 3 Account-Based Measurement Capabilities to Help You Succeed

    3 Account-Based Measurement Capabilities to Help You Succeed

    Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.

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  • Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester47:38

    Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester

    On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world

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  • Cracking the ABX Measurement Code with Sage Intaact29:59

    Cracking the ABX Measurement Code with Sage Intaact

    Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.

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  • Account-Based Experience (ABX)

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  • MakingSense of ABM6:33

    MakingSense of ABM

    ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..

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  • 6sense Named a Leader in Forrester's ABM Wave

    6sense Named a Leader in Forrester's ABM Wave

    Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.

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  • PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

    PTC: Building the ROI (Revenue Orchestration Intelligence) Engine

    Today PTC is “Printing Pipeline” with their ROI Engine. After careful consideration, PTC chose to simultaneously sign contracts with 6sense, Drift, and People.ai.

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  • B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment

    B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment

    We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.

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  • Sage Intacct is Swinging for the Fences and Winning with ABM

    Sage Intacct is Swinging for the Fences and Winning with ABM

    Sage Intacct's marketing used to be the department of arts and crafts, now they're the department of data and metrics with 6sense insights to back their efforts.

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  • Hot off the Press: Empowered CMO Network 2021 Report

    Hot off the Press: Empowered CMO Network 2021 Report

    The State of B2B Women CEOs 2021 is now available. Read the latest thoughts on the direction of B2B marketing and the role of CMOs from leading women advancing the profession.

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  • 3 Challenges For Marketers When Moving from Lead-Based to Account-Based

    3 Challenges For Marketers When Moving from Lead-Based to Account-Based

    Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.

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  • Building the ROI (Revenue Orchestration Intelligence) Engine24:19

    Building the ROI (Revenue Orchestration Intelligence) Engine

    Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time data, how they track metrics, and other use cases they’ve rolled out to maximize value.

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