All things account-based
Let's break down the people, process, and technology necessary for a successful account-based GTM strategy.
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Account-Based Measurement
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2:49Watch VideoMakingSense of Account-Based Metrics
In this episode of MakingSense, Justin breaks down ABX, specifically focusing on the account-based metrics that matter, the technology you need to support it and the benefits of switching.
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Read Article3 Account-Based Measurement Capabilities to Help You Succeed
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
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47:38Watch VideoMeasurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester
On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world
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Read ArticleWhat We've Learned From Pioneering Account-Based Predictive Models
Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.
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29:59Watch VideoCracking the ABX Measurement Code with Sage Intaact
Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
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Read DocumentThe All-in-One Guide to Account-Based Metrics That Matter
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
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35:58Watch VideoOptimizing Account-Based Automated Plays with Shari Johnston, Partner at Winning by Design
This week, Latane Conant, CMO of 6sense, sits down with Shari Johnston, Partner at Winning by Design, to discuss account-based automation.
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Account-Based Experience (ABX)
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ABM Buying Guide: How to Choose the Right Solution for You
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.
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Read ArticleABX is Here... Marketers, Are You Ready to Embrace It?
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
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Read Article6sense Named a Leader in Forrester's ABM Wave
Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.
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Read DocumentABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
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6:33Watch VideoMakingSense of ABX (Account-Based Experience)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
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58:05Watch VideoThe Evolution and Future of ABM Platforms with Forrester
B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
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Read ArticleMake the Shift From ABM Tactics to a Data-Driven ABM Program
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.
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Read Article6sense + LinkedIn Ads: Better Targeting, Bigger Engagement
Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising platform for mutual customers to leverage account insights to reach their valuable audience
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25:09Watch VideoBold Moves to ABX: No Forms, No Spam, No Cold Calls
Here at 6sense, we believe that the manifesto for the future of B2B revenue teams will be based on a few key principles: no spam, no forms, no cold calls. Learn how 6sense is using this method now.
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38:50Watch VideoABM Trends with Gary Survis of Insight Partners
Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!
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Read ArticleHow CoreView Transformed Their Digital Strategy with 6sense
While we’re all learning to adjust to a “new normal”, CoreView is going above and beyond in adopting new, innovative strategies to embrace this shift to an all-virtual world.
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