All things account-based

Let's break down the people, process, and technology necessary for a successful account-based GTM strategy.

  • Account-Based Measurement

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  • MakingSense of Account-Based Metrics2:49

    MakingSense of Account-Based Metrics

    In this episode of MakingSense, Justin breaks down ABX, specifically focusing on the account-based metrics that matter, the technology you need to support it and the benefits of switching.

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  • 3 Account-Based Measurement Capabilities to Help You Succeed

    3 Account-Based Measurement Capabilities to Help You Succeed

    Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.

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  • Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester47:38

    Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester

    On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world

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  • What We've Learned From Pioneering Account-Based Predictive Models

    What We've Learned From Pioneering Account-Based Predictive Models

    Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.

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  • Cracking the ABX Measurement Code with Sage Intaact29:59

    Cracking the ABX Measurement Code with Sage Intaact

    Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.

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  • The All-in-One Guide to Account-Based Metrics That Matter

    The All-in-One Guide to Account-Based Metrics That Matter

    This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.

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  • Optimizing Account-Based Automated Plays with Shari Johnston, Partner at Winning by Design35:58

    Optimizing Account-Based Automated Plays with Shari Johnston, Partner at Winning by Design

    This week, Latane Conant, CMO of 6sense, sits down with Shari Johnston, Partner at Winning by Design, to discuss account-based automation.

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  • Account-Based Experience (ABX)

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  • ABM Buying Guide: How to Choose the Right Solution for You

    ABM Buying Guide: How to Choose the Right Solution for You

    Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.

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  • ABX is Here... Marketers, Are You Ready to Embrace It?

    ABX is Here... Marketers, Are You Ready to Embrace It?

    Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).

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  • 6sense Named a Leader in Forrester's ABM Wave

    6sense Named a Leader in Forrester's ABM Wave

    Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.

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  • ABM is Just Good Marketing

    ABM is Just Good Marketing

    Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...

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  • MakingSense of ABX (Account-Based Experience)6:33

    MakingSense of ABX (Account-Based Experience)

    ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..

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  • The Evolution and Future of ABM Platforms with Forrester58:05

    The Evolution and Future of ABM Platforms with Forrester

    B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.

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  • Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Make the Shift From ABM Tactics to a Data-Driven ABM Program

    Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.

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  • 6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

    6sense + LinkedIn Ads: Better Targeting, Bigger Engagement

    Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising platform for mutual customers to leverage account insights to reach their valuable audience

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  • Bold Moves to ABX: No Forms, No Spam, No Cold Calls25:09

    Bold Moves to ABX: No Forms, No Spam, No Cold Calls

    Here at 6sense, we believe that the manifesto for the future of B2B revenue teams will be based on a few key principles: no spam, no forms, no cold calls. Learn how 6sense is using this method now.

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  • ABM Trends with Gary Survis of Insight Partners38:50

    ABM Trends with Gary Survis of Insight Partners

    Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!

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  • How CoreView Transformed Their Digital Strategy with 6sense

    How CoreView Transformed Their Digital Strategy with 6sense

    While we’re all learning to adjust to a “new normal”, CoreView is going above and beyond in adopting new, innovative strategies to embrace this shift to an all-virtual world.

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