All things account-based
Let's break down the people, process, and technology necessary for a successful account-based GTM strategy.
MakingSense of Account-Based Metrics
Attribution, lead scoring, and MQLs are all major points of contention between sales and marketing teams. Find out why.
ABM Strategy Falling Short? Blame Your Data.
When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.
The Pitfalls of Multi-Touch Attribution
Learn more about multi-touch attribution and why 6sense takes a different approach to reporting on marketing campaigns and activities.
3 Account-Based Measurement Capabilities to Help You Succeed
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
Measurement in an Account-Based World with Kerry Cunningham, SVP & Principal Analyst at Forrester
On this episode of TalkingSense, Latané Conant, Chief Market Officer at 6sense, sits down with Kerry Cunningham, SVP at Forrester, to talk marketing measurement: specifically in an account-based world
What We've Learned From Pioneering Account-Based Predictive Models
Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.
Cracking the ABX Measurement Code with Sage Intaact
Join Kory Geyer, Director of Revenue Ops at 6sense, and Rauli Garcia, VP of Strategic Marketing at Sage Intacct in this session, for an unveiling of the new account-based dashboard.
The All-in-One Guide to Account-Based Metrics That Matter
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
Optimizing Account-Based Automated Plays with Shari Johnston, Partner at Winning by Design
This week, Latane Conant, CMO of 6sense, sits down with Shari Johnston, Partner at Winning by Design, to discuss account-based automation.
Account-Based Experience (ABX)
3 Challenges For Marketers When Moving from Lead-Based to Account-Based
Over half of marketing teams are still trying to figure out how to move to a fully account-based approach. This transition away from a lead-based marketing strategy can be scary, but well worth it.
ABM Buying Guide: How to Choose the Right Solution for You
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.
ABX is Here... Marketers, Are You Ready to Embrace It?
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
6sense Named a Leader in Forrester's ABM Wave
Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
MakingSense of ABX (Account-Based Experience)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
The Evolution and Future of ABM Platforms with Forrester
B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
Make the Shift From ABM Tactics to a Data-Driven ABM Program
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.
6sense + LinkedIn Ads: Better Targeting, Bigger Engagement
Our team created a solution to integrate 6sense’s advanced account targeting with LinkedIn’s advertising platform for mutual customers to leverage account insights to reach their valuable audience