Firms are moving to Account-Based Sales And Marketing platforms powered by B2B Customer Analytics. Forrester predicts that by 2025, B2B demand gen efforts will focus primarily on accounts, not leads.
6:33ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
58:05B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
6sense announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs).
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
6sense, the leading Account Engagement Platform, today announced that independent research firm Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.
22:31Latane Conant, CMO of 6sense, sits down with Randy Frisch, Co-founder and CMO of Uberflip, to talk about leveraging content experiences to engage with buyers.
7:52Sit down with Kyle Dugan, Senior Digital Marketing Manager at 6sense, for a quick walkthrough of how the 6sense marketing team uses 6sense to run always-on Evergreen display campaigns.
We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right — and I’m OK with that, as long as we can go back, review and improve.
Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale
38:50Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!
39:45In this session of Predictable Revenue Growth in Action, you’ll be hearing from Justin Noll, Senior Director of Marketing at Phenom, about how their revenue team’s efforts are powered by 6sense
Today we officially changed the name of our product to the 6sense Account Engagement Platform, find out why and how we're different from ABM solutions.
You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.