Infographic: The Shift to Account-Based Engagement

September 16, 2020

6sense was named a Leader in the Forrester Wave™: ABM Platforms, Q2 2020, read the report here.

Firms are moving to Account-Based Sales And Marketing platforms powered by B2B Customer Analytics. Forrester predicts that by 2025, B2B demand gen efforts will focus primarily on accounts, not leads.

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