6 for 6: How Our Marketing Team Uses 6sense to Run Our Advertising

Sit down with Kyle Dugan, Senior Digital Marketing Manager at 6sense, for a quick walkthrough of how our marketing team uses 6sense to create highly personalized journey-based display campaigns that target our trending generic keywords.

We map each of our keywords to specific assets in our content library and associate them with specific buying stages, powered by our patented AI model, to ensure that the content recommended to accounts is relevant to where they are in their journey and what they care about.

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