Account-based experience (ABX)
Account-based sales and marketing is just good marketing and selling, ain't it?
MakingSense of ABM
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
ABX is Here... Marketers, Are You Ready to Embrace It?
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
ABM Buying Guide: How to Choose the Right Solution for You
Unsure of what you need in an ABM solution? We've laid out the key capabilities to keep in mind during your ABM vendor hunt in 6sense's ABM Buying Guide.
Your 10 Favorite Pieces of Content From 6sense in 2020
See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.
3 Account-Based Measurement Capabilities to Help You Succeed
Get to know the account-based reporting capabilities that help teams align, create, engage, and measure.
The All-in-One Guide to Account-Based Metrics That Matter
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
PRG Report - Download
The Evolution and Future of Account-Based Marketing Platforms with Forrester
B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
What Matters Most in B2B Digital Advertising
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
Infographic: The Shift to Account-Based Engagement
Firms are moving to Account-Based Sales And Marketing platforms powered by B2B Customer Analytics. Forrester predicts that by 2025, B2B demand gen efforts will focus primarily on accounts, not leads.
Right Time. Right Message. More Wins - An Account-Based Approach to Sales
Learn how 6sense utilizes an account-based strategy, predictive analytics, and intent data throughout the entire sales cycle to deliver results.
6sense Named a Leader in Forrester's ABM Wave
Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, and was the only vendor differentiated in 8 of 10 criteria.
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
Make the Shift From ABM Tactics to a Data-Driven ABM Program
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.
Leveraging Content Experiences with Randy Frisch, Co-Founder & CMO of Uberflip
Latane Conant, CMO of 6sense, sits down with Randy Frisch, Co-founder and CMO of Uberflip, to talk about leveraging content experiences to engage with buyers.
6 for 6: How Our Marketing Team Uses 6sense to Run Our Evergreen Advertising
Sit down with Kyle Dugan, Senior Digital Marketing Manager at 6sense, for a quick walkthrough of how the 6sense marketing team uses 6sense to run always-on Evergreen display campaigns.
6sense Launches Enhanced Account-Based Reporting to Align Sales and Marketing on Qualified Accounts
6sense announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs).
Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge
We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right — and I’m OK with that, as long as we can go back, review and improve.
6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting
Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale
ABM Trends with Gary Survis of Insight Partners
Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!