“Every company strives to not only grow revenue but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. The ways and means to achieve it remain a difficult task,” said Latane Conant, CMO at 6sense. “If your company failed to meet revenue goals, you’re not alone; our research found that 80% of companies failed to exceed revenue goals in 2019 and 38% of companies didn’t meet at least 90% of their goals.”
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Pragmatic Positivity: Leading a Marketing Team During Uncertain Times
Over the last couple of weeks, I've gotten several LinkedIn messages, Slacks, emails, and calls asking what my team's plan is, given the current crisis. Here's a few tips on leading a team.
Field Events are Cancelled, so what is Your Field Marketing Team Doing Now?
In a normal year, your field marketing team would be buried right about now. As the weather warms, conference season heats up. But all of the events have been canceled so what's next?
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ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
ABM & The New Marketing Landscape: Q&A with 6sense’s CMO, as seen on Insight Partners
Learn how 6sense handles the marketing landscape from a technical perspective, as well as speak to ABM best practices and how the 6sense team is making ABM work for them in this new world.
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The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale
Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
6sense Account Engagement Platform One Pager
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
Building the ROI (Revenue Orchestration Intelligence) Engine
Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time data, how they track metrics, and other use cases they’ve rolled out to maximize value.
ABM Is Like Throwing A Surprise Party, as seen on Forbes
Think about ABM as throwing a surprise party, you definitely need to know a fair amount of details about your guest of honor in order to make that party memorable.
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The Five Love Languages of Account Engagement, as seen on Forbes
How does Gary Chapman’s bestseller, The Five Love Languages, relate to account engagement? Well, prospecting is kind of like dating, isn't it? Figure out the way an account wants to be engaged with.
Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)
Today we officially changed the name of our product to the 6sense Account Engagement Platform, find out why and how we're different from ABM solutions.
Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round
6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners.
ABM Trends with Gary Survis of Insight Partners
Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!
Aprimo Makes a Comeback with a Focused ABM Strategy
Figuring out your ABM strategy, getting your team on board, and implementing your MarTech stack can be a daunting process. Want 6sense's help?
Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap
Tony Condi, Senior Director of Integrated Marketing and Operations at Motorola Solutions spearheaded the search. “We were looking for a solution that would integrate with the other technology....
The Economics of Winning with Ed Breault - CMO of Aprimo