6 for 6: How Our Marketing Team Uses 6sense to Run Our Advertising

July 29, 2020

Sit down with Kyle Dugan, Senior Digital Marketing Manager at 6sense, for a quick walkthrough of how the 6sense marketing team uses 6sense to run always-on Evergreen display campaigns that target our trending generic keywords. We map our keywords to specific assets without the buying journey to ensure that the content recommended to accounts is relevant to where they are in their journey and what they care about.

Previous Video
MakingSense of ABM (Account-Based Marketing)
MakingSense of ABM (Account-Based Marketing)

ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the ...

Next Article
Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge
Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right ...