Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester

We sat down with Allison Snow, Sr. Analyst at Forrester, to talk about what to do when customers are tired of all the “noise” and generic experiences they are getting from Sales and Marketing teams. Many organizations are turning to ABM to give their customers the unique experiences they are craving. But as Allison puts it, “it is not possible to do ABM well without great customer analytics.”  

In this TalkingSense Episode, featuring Allison, you will learn about: 

  • The Buyer’s Journey and how Marketing plays an even bigger role than before

  • Building confidence in your data

  • What it takes to make the shift to ABM 

  • How to create scale and speed around ABM

  • ABM best practices - putting insights to work

Take it from the expert - “The Account-Based lens is what we need in B2B.” Allison lays out what you need to know in order to make sure that you are taking the necessary steps to create a truly effective Account-Based strategy.

Also available as a podcast!

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