Account Based Marketing. Are you ready to jump in feet first?
6sense Named a Leader in Account-Based Marketing Platforms
6sense, the leading Account Engagement Platform, today announced that independent research firm Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report
PRG Report #2
The Evolution and Future of ABM Platforms with Forrester
B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
Infographic: The Shift to Account-Based Engagement
Firms are moving to Account-Based Sales And Marketing platforms powered by B2B Customer Analytics. Forrester predicts that by 2025, B2B demand gen efforts will focus primarily on accounts, not leads.
ABM Buying Guide: How to Choose the Right Solution for You
The Request For Proposal process has many challenges that can make it difficult to identify the best solution for your needs. Knowing the questions to ask is only half the job.
Make the Shift From ABM Tactics to a Data-Driven ABM Program
Where’s your ABM program? Now’s the time to align marketing and sales, harness buyer data, and use it to engage target accounts.
Leveraging Content Experiences with Randy Frisch, Co-Founder & CMO of Uberflip
Latane Conant, CMO of 6sense, sits down with Randy Frisch, Co-founder and CMO of Uberflip, to talk about leveraging content experiences to engage with buyers.
6 for 6: How Our Marketing Team Uses 6sense to Run Our Advertising
Sit down with Kyle Dugan, Senior Digital Marketing Manager at 6sense, for a quick walkthrough of how the 6sense marketing team uses 6sense to run always-on Evergreen display campaigns.
Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge
We use lots of prospect data and insights in campaigns, but sometimes, things don’t work out exactly right — and I’m OK with that, as long as we can go back, review and improve.
6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting
Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale
ABM Trends with Gary Survis of Insight Partners
Let's talk some sense about ABM technology with our newest investor, Insight Partner's Gary Survis!
PRG in Action | Phenom Sees Phenomenal Results Across the Revenue Team with 6sense
In this session of Predictable Revenue Growth in Action, you’ll be hearing from Justin Noll, Senior Director of Marketing at Phenom, about how their revenue team’s efforts are powered by 6sense
Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)
Today we officially changed the name of our product to the 6sense Account Engagement Platform, find out why and how we're different from ABM solutions.
What is the Anonymous Buyer Journey Trying to Tell You?
You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.
No Forms. No Spam. No Cold Calls #2
PRG in Action | How CoreView Achieves Quick Wins Across the Revenue Team
In this session of PRG in Action, we're chatting with Tahlor DiCicco, VP of Global Marketing at CoreView, on how they've pivoted their marketing efforts within days to yield successful results.
The State of Predictable Revenue Growth Report: 2020 Research Report
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
6sense + LinkedIn One Pager
Together, 6sense and LinkedIn enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads.
6 for 6: How 6sense Insights Impact Our Content Strategy and Experience
Justin Gutwein, Content Experience Manager at 6sense, walks you through how we utilize 6sense's insights into keywords and our predictive model to map content around each buying stage.