Stop fishing in your bathtub. Your ABM strategy needs an ocean of insight to catch that whale.
B2B buying has changed. Today’s buyers are anonymous, fragmented and resistant. With the majority of the buying journey happening in the “Dark Funnel,” where buying signals like anonymous web visits, 3rd party research and false form fills go unseen by your current MAP and CRM platforms, gone are the days of identifying the “buyer” and a few “influencers” on the deal. In order to compete and win in this new age, your revenue teams need to understand the buying journey before signals hit your systems.
The 6sense Account Based Orchestration Platform, powered by AI provides:
Predictions that alert you to whales who aren’t on your radar, but ready to buy.
Industry leading insights into account behavior and intent before anyone registers on your website.
Contacts in the account who are missing from your system.
A predictive learning model that evolves your ideal customer profile and targets accounts as your business changes and new prospects enter the market