Crushing the Competition: How Spinnaker Support is Getting into Deals Faster DECK
Check out the slide deck from Crushing the Competition presentation!
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Transform your BDR Program from L.O.L. to B.F.D. DECK - SiriusDecisions TechX 2019
Check out the slide deck the Transform your BDR Program from L.O.L. to B.F.D. from SiriusDecisions Techx 2019
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BDRs are a BFD DECK - TOPO Openhouse 2019
Check out the full deck from BDRs are a BFD presentation at TOPO Openhouse 2019!
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ABM @ Scale DECK - OpsStars 2019
Check out Susan's full presentation on ABM @ Scale from OpsStars 2019
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BDRs are a BFD DECK - OpsStars 2019
Check out the full deck from BDRs are a BFD presentation at OpsStars 2019!
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ABM is Just Good Marketing DECK - Hypergrowth 2019
Check out the slide deck from Latane Conant's presentation about scaling your ABM strategy at Hypergrowth SF 2019
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Redefining the Interlock Between Sales and Marketing
Learn about 6sense's 2020 predictions for the account-based marketing landscape, primarily focusing on how revenue ops has evolved and the importance of Sales and Marketing alignment.
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Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.
To execute a successful ABM strategy, you have to target the right accounts. But where do you find them and how do you best determine which accounts to focus your ABM efforts? Develop an IICP.
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Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy
This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...
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Pursue B2B Prospecting As If It Were A Dance
John Michael Montgomery sang it best: “Life’s a dance. You learn as you go. Sometimes you lead. Sometimes you follow.” In the world of business-to-business (B2B) marketing and selling, we probably...
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Predictive Analytics Give Manufacturer NanaWall the Competitive Edge
NanaWall's ABM strategy transformed with the introduction of the 6sense platform. With insights into the dark funnel and blindspots of engagement, NanaWall closes more deals faster with 6sense.
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Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of ABX
Field marketing should be at the heart of your GTM strategy so here's a list of questions Courtney Smith, Head of Field Marketing, thinks you should be asking your ABM provider.
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Duo Security Sets BDRs up for Success with 6sense
The role of a BDR can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to engage them with can be an impossible task but 6sense can help.
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Sage Intacct Makes the Case for Web Personalization
Sage Intacct has leveraged the 6sense API to enhance their website personalization based on 6sense segments to deliver engaging relevant content.
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SailPoint Levels-Up Their ABM Strategy With Intent Data
The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are...
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Ask the Expert Series: Account Selection with Jeff Siegel, Director of Strategy
According to Jeff Siegel, intelligent and informed targeting is ultimately at the heart of every good ABM program and 6sense can help. Learn how.
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Revenue Operations: Why It’s Necessary to Win in B2B
Revenue Operations is the next frontier of the competitive advantage in B2B. And this year’s SiriusDecision Summit is focused on how “revenue engine alignment has made a revenue operations...
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Aprimo Makes a Comeback with a Focused ABM Strategy
Figuring out your ABM strategy, getting your team on board, and implementing your MarTech stack can be a daunting process. Want 6sense's help?
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Ask the Expert Series: Data Collection, Privacy, and Security with Viral Bajaria, CTO & Co-Founder
Viral Bajaria, CTO & Co-Founder of 6sense rises some questions you should be asking your ABM platform provider about data collection, privacy, and security and how 6sense is handling this issues.
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How Cumulus Networks Turns Enablement Into Impact with 6sense
We recently sat down with 6sense power user Ari Capogeannis, to learn about the different ways the Cumulus team has created enablement plays that help their team deliver a cohesive customer experience
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