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B2B buying has changed. Today’s buyers are anonymous, fragmented and resistant, and it’s likely your revenue generating teams are feeling the pain. With the majority of the buying journey happening in the “Dark Funnel,” where buying signals like anonymous web visits, 3rd party research and false form fills go unseen by your current MAP and CRM platforms, gone are the days of identifying the “buyer” and a few “influencers” on the deal.
In order to compete and win in this new age, your revenue teams must understand and embrace Account Based Buying. So, we’ve put together some resources to help you uncover demand, prioritize actions and engage with buyers at scale.
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