BDRs are a BFD DECK - TOPO Openhouse 2019
Check out Latane's Deck from the TOPO Openhouse
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ABM @ Scale DECK - OpsStars 2019
Check out Susan's full presentation on ABM @ Scale from OpsStars 2019
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BDRs are a BFD DECK - OpsStars 2019
Check out the full deck from the presentation!
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ABM is Just Good Marketing DECK - Hypergrowth 2019
Check out the slide deck from Latane Conant's presentation at Hypergrowth SF 2019
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2020 Vision Presented by 6sense & People.ai
With 2020 fast approaching, it begs the question — do you have a 20/20 vision into your business? Join 2020 Vision at Franklin Barbecue hosted by 6sense and People.ai.
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6sense at Work: Fleet Week Pop-Up Coworking Space
Kick off Fleet Week Friday in style with 6sense! We’re bringing you a pop-up coworking space so you can experience the airshow festivities without sacrificing a vacation day. We’ll be at SF...
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Stop. Do Not Pass Go. Do Not Collect $200 Without Developing Your IICP.
To execute a successful ABM strategy, you have to target the right accounts. But where do you find those accounts, and how do you best determine which accounts to focus your ABM efforts? This...
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Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy
This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...
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Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap
ABM has become the new “it” factor in today’s B2B sales and marketing strategies. With the advancements in technology, it is not only possible to execute ABM more effectively, but also at scale...
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Another year in the books with GoodSense
What is GoodSense? 6sense and San Francisco Community (SFC) School launched a partnership in the fall of 2015, known as GoodSense. The SF Community School is located in the Excelsior District, and...
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Pursue B2B Prospecting As If It Were A Dance
John Michael Montgomery sang it best: “Life’s a dance. You learn as you go. Sometimes you lead. Sometimes you follow.” In the world of business-to-business (B2B) marketing and selling, we probably...
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Start ‘Conversations’ With Your Customers Through Active Digital Listening
Listening is purposeful and requires motivation and effort. In the best cases, listening is active and concentrated, as an effort to understand information and meaning being shared. However,...
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Predictive Analytics Give Manufacturer Nanawall the Competitive Edge
NanaWall, a large manufacturer of opening glass wall systems and a leader in their industry, is not new to ABM. In fact, they have used an account-based approach to their sales and marketing...
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Ask the Expert Series: Field/Event Marketing with Courtney Smith, Head of Field Marketing
This is one in a series of blog posts that will tap into our own ABM experts to guide you through the questions you should be asking when considering ABM technology. Field Marketing is commonly...
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Duo Security Sets BDRs up for Success with 6sense
The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can...
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Sage Intacct Makes the Case for Web Personalization
It’s no secret that Sage Intacct, a leading financial software provider, is making great strides with their ABM strategy. In fact, they have taken personalization to a whole new level. And with...
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SailPoint Levels-Up Their ABM Strategy With Intent Data
The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are...
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Ask the Expert Series: Account Selection with Jeff Siegel, Director of Strategy
This is one in a series of blog posts that will tap into our own ABM experts to guide you through the questions you should be asking when considering ABM technology. In the world of ABM platforms,...
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