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6sense Insights

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WEBINAR SERIES

A collection of live stories from B2B revenue leaders who are innovating with 6sense and our partner ecosystem

On Demand Webinars

Sam Melnick

Allocadia

Latane Conant

6sense

KC Lincoln

InsightSquared

James Kessinger

Hushly

Joe Hyland

ON24

CMO Confessions: Is an MQL relevant today?

If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQL just aren’t relevant anymore?

Join us for a live webinar as our panel of CMOs debate the utility of MQLs in today’s day and age, and will finally add some clarity to the MQL Debate. During this event, we’ll discuss: 

  • Whether MQLs are falling out of favor among marketers and sales teams 
  • If MQLs are still a necessary metric for organizations today 
  • Other ways to measure for marketing success
  • What will potentially replace MQLs as the measure of lead quality
  • How your organization can prepare itself for a world without MQLs

Latane Conant

6sense

Nick Ezzo

Sage Intacct

Karen Steele

LeanData

Mining for Gold: Aligning Data Across the Revenue Chain to Uncover ROI

With buyers conducting anonymous research, multiple people involved in purchase decisions, and dozens of cross-channel touches required to advance deal cycles, B2B marketers and sellers have more data and complexity to manage than ever before. Revenue teams today need need deep insights to optimize their ABM strategies and report on ROI.

In this session you’ll learn how companies like Sage Intacct are using 6sense and LeanData to uncover anonymous buyer demand; automate account fit modeling; tie together lead, contact, account, and opportunity data; and report on attribution. You’ll learn how to manage the flow of complex data, uncover valuable insights, and report on the ROI of your ABM strategies.

Brett Greenbaum

Sr. Inbound Marketing Manager, Tipalti

Peter Tarrant

ABM Manager, Tipalti

Roger Ruttiman

CTO, Reactful

Greg Bell

Head of Product Marketing, 6sense

Personalizing Web Experiences with Account-Based Data

Personalized web experiences engage and convert visitors more effectively than “one size fits all” approaches. But with B2B buyers today conducting anonymous research online and making purchase decisions as a team, it can be challenging to deliver the right content to the right person at the right time.

In this session you’ll learn how companies like Tipalti are using account-based data to deliver highly personalized web experiences that generate pipeline and advance deal cycles. Brett Greenbaum, Sr. Inbound Marketing Manger, and Peter Tarrant, ABM Manager, will explain how they leveraged 6sense and Reactful to go from generic web experiences to dynamic, responsive, data-driven experiences that meet customers where they are – and help guide them to the next stage of the buying process.

Hillary Lupo

Senior Growth Marketing Manager

Fortinet

Randy Frisch

CMO and President

Uberflip

Latane Conant

CMO

6sense

Cut through the Content Clutter: 3-Tier Strategy to Personalization at Scale

Personalization is critical to capturing and converting high-value prospects, but delivering dynamic, personalized content experiences at scale can seem impossible.

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

James Vaillancourt

Founder

Lionhurst

Susan Peterson

Senior Director of Revenue Marketing

6sense

Powering Paid Search and Display Strategies with Account-Based Data

While display advertising has been part of every ABM marketer’s toolbox for years, connecting account-based strategies with user-based paid search and display has historically been challenging.

In this session you’ll learn how 6sense partnered with Lionhurst to drive an end-to-end account-based strategy through paid media. Using the 6sense platform, Google Analytics, and the Google Ads platform, 6sense and Lionhurst deliver highly relevant paid search ads that leverage 6sense’s dynamic segmentation (based on technographics, firmographics, AND the predicted buying stage of accounts) to optimize bidding, targeting, and ad creative.

On Demand Webinar

Blake Grubbs

Senior Manager, Product Marketing

Alyce

Tracy Novello

Customer Success Manager

Alyce

Susan Peterson

Senior Director of Revenue Marketing

6sense

Drive Personalization and Prioritizationin Your Direct Gifting Program

Direct Mail has quickly become a hallmark of ABM programs, but maximizing results requires both personalized, thoughtful gifts and prioritizing gift recipients based on dynamic ABM data.

While gifts that hit the mark can bring amazing results to your ABM program, gifts that fall short can increase negative sentiment and create roadblocks. In this session you’ll learn how 6sense partnered with Alyce to drive personalization and prioritization in their direct gifting program. You’ll see how 6sense uses Alyce to break through with personalized gift experiences for accounts and contacts prioritized by the 6sense platform – and the results this combined approach has generated.

On Demand Webinar

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